The Write Blog
How to Connect Your Content Marketing to the Sales Funnel (Without Being Sleazy & Turning Off Your Audience)
Here's a truth for all content marketers: connecting your content marketing to the sales funnel is easy to ignore, but important to do. You need a sales strategy for your content if you’re trying to generate brand awareness, increase engagement, or sell more...
Book Review: So You Think You Can Write? The Definitive Guide to Successful Online Writing
This is a guest post by Matthew J. Gaydos, who read and wrote this review of Julia's book published in 2016, "So You Think You Can Write? The Definitive Guide to Successful Online Writing." "Either write something worth reading or do something worth writing.”...
SEO Content Creation: Your Actionable Guide to Writing For the Rankings
Today and in the future, our audiences are changing the way they consume information and discovering new ways of accessing answers to the questions that drive them. (Bob Dylan was right — the times, they are a-changing!) And their evolving questions are the...
Client Story: How Express Writers Helped nFusion Solutions Rank for Keywords That SEO Software Missed
This is a guest post by John G., a full-time Content Strategist and expert copywriter in our team. nFusion Solutions faced a very common challenge when they came to us: their site wasn’t showing up in search results for their relevant keywords. However, their...
Content Strategy Training: What You Need to Know to Succeed In the Industry
Content marketing is exploding as an industry. With 91% of B2Bs using content marketing, the industry itself is set to be worth $412 billion by 2021. This means, of course, that there are no shortage of jobs available in our beautiful industry. Searching "content...
Featured Posts
What Does a Copywriter Do? (Infographic)
Copywriting is a dynamic, valuable trade. Without copywriting, the web itself wouldn’t exist....
What Is CRO? Your Complete Guide to Conversion Rate Optimization in 2020
This post was originally published in March 2014 and completely updated in August 2020. SEO, SMO,...
What’s Wrong with Your Headline? 8 Catchy Headline Titles for Your Articles
Content creation isn't for the faint of heart. From creating catchy titles for articles to...