This is a guest post by Matthew J. Gaydos, who read and wrote this review of Julia’s book published in 2016, “So You Think You Can Write? The Definitive Guide to Successful Online Writing.”
“Either write something worth reading or do something worth writing.” Benjamin Franklin, p. 105. This is a very powerful statement. It comes from a mind who is very inquisitive and was involved in the written word. Ben Franklin is just like Julia McCoy – they both never give up. They are always thinking and moving their own mountains. I believe this quote sums up the whole book. Buy on Amazon.'Either write something worth reading or do something worth writing. Ben Franklin is just like Julia McCoy - they both never give up.' Read a reader's real review of @JuliaEMcCoy's book, So You Think You Can Write Click To Tweet
Giving Value to My Audience Through Content
In order for your website to gain more visits, you must be a hub of information. This can be achieved by what Julia mentioned on page 20 of her book, which is “publishing great content that answers questions, provides useful information and is engaging.”
Learning the Basic of Search Engine Optimization
Julia made SEO (Search Engine Optimization) learning fun and easy to comprehend.
This is the first time I read a book dealing with this subject. I was not able to put this book down. It was intriguing and interesting to me. I was deducing and injecting all the material on the pages. I became like Ben Franklin – a detective, analyst, and researcher while reading. I took copious notes and became one with the author by writing in the margins.
I knew nothing about keywords before I read the Performing Basic Keyword Research section of this book.
On page 55-56, Julia made it so simple that I followed what she wrote. I used the Wordtracker tool and it was more engaging than I expected.
Julia says, “Informational searches are a highly valuable tool for building brand loyalty and creating great online content” on page 87. I found this to be very true.
Creating Eye-Catching Social Media Posts
While reading the subsection dealing with How to Write for Social Media, Julia says “Social media content works best when it’s catchy, brief and engaging, and grabs the attention of the reader usually in tandem with the image, video or link.” Our brains can easily digest, sort, and comprehend information in blocks of time. Make the image match the writing so it’s easy to digest. When writing for print, always be straight to the point to avoid rambling.
Turning an Article to Additional Sources of Information
In the Repurpose Your Content section, I liked reading about turning my articles into infographics and presentations, as well as how evergreen content can be a timeless resource for my audience. I can use this information to make my own website engaging and informative to current and future visitors.
Continuing to Learn More About Content
I hope to read more about writing and optimizing content in the future, so I’m glad that I’m connected with Julia on LinkedIn where I can read her posts every day on this topic. I’ve always been an avid learner and the knowledge I just gained will surely make me go far in this field.
Keep up the good writing, Julia!
– Matthew J. Gaydos
Avid Reader, Writer, Researcher, Learner, and Book Reviewer