The Write Blog
#ContentWritingChat Recap: Repurposing Your Event Experiences Into Brand-Building Content with Cathy McPhillips
These days, in-person events are the place to be if you want to expand your knowledge, strengthen your skills, and network with others in your industry. But while these events are beneficial for you, it’s also smart to turn them into something valuable for your...
A Case Study in Blogging: 21,600 Keyword Rankings in Google and 90,000 Visitors Per Month
This May, we're celebrating our 8th full year of business at Express Writers. Looking back, it doesn't even feel like eight years. More like a century. (Just kidding!) Seriously, though, I'm thankful that we're here this May. Eight years is nothing to sneeze at....
57 Timeless Pieces of Copywriting Advice: Secrets to Improve Your Writing Skills
The history of marketing dates back to the early century as ancient art. Barkers were hired in the Babylonian seaports by merchants to announce the arrival of spices, wine and fabrics. In Greece, Greeks hung "Lost" posters in an effort to find and reunite with...
How to Use 5 Types of Content to Grow Your Online Authority (Recap of My Live Talk for #SocialMediaBootcamp in Austin, Texas)
Last week on Friday, I had the honor of speaking at Jessica Campos' event, a Social Media Bootcamp right here in Austin, Texas. It was exciting for two reasons: for one, it was at The Capital Factory, a dream speaking venue in downtown Austin. For another, I had a...
The 7 Do Not’s of SEO in 2019 and Beyond (Search Engine Journal Webinar Recap)
SEO to content is like paleo chocolate frosting to a paleo chocolate cake. (Ever had one of those? They're decadent, AND good for you. ) It seriously is that important--and impactful--in content marketing. SEO-focused content marketing has powered our own organic...
Featured Posts
How to Update Old Content: Your Ultimate Guide to More ROI From Every Old Piece
You’ve done it! You have a great site, and you’ve had a ton of traffic. ...But lately, your...
#ContentWritingChat Recap: Defining Audience Personas for Better SEO Results with Diana Richardson
Defining your audience personas is crucial if you want to create successful content. But if you...
Tone of Voice & POV: How to Use Both Correctly for a Stronger, More Consistent Brand Presence
How do customers perceive you online? It begins and ends with your point of view and tone of...