The Write Blog
How to Create Brand Voice Guidelines for Your Brand
Does your brand have a unique voice, one that demands attention, that tells a story? Does it appeal to your target audience and draw them in? Does it help build relationships with them? Does your brand voice make your audience want to read more of your content?...
How to Write Content for Email Marketing
How do you write content for email marketing campaigns that people will actually read? This is majorly important. Maybe more than you'd think. Why? Email marketing can change the game for your business if you do it right. Think invested and engaged subscribers....
Copywriting Services: The Ultimate List of Content Tasks Every Marketer Should Be Delegating
Here's a big, BIG truth about copywriting: The right words, whether in the form of copy or content, can make a huge difference for your marketing. In fact, good copywriting can change everything. ✨ If you speak to your audience in a way that moves them, inspires...
Farewell but Not Goodbye: A Letter from Express Writers’ Founder
It was a cold day in the middle of Pennsylvania winter, 2011. I was driving home to tell my parents I’d failed college… again. I was in tears the whole drive home. I was 19 years old, and I knew that I didn’t love the degree I was pursuing (R.N.). It wasn’t...
How to Write an Ebook That Drives Conversions
Old-school marketing techniques just don’t cut it anymore. Pop-up ads had their day, but now, 42.7% of worldwide internet users stop them in their tracks with an ad-blocker. On average, people see anywhere between 6,500 and 11,000 ads per day. It’s no surprise that...
Featured Posts
Express Writers Year in Review: 2022 Milestones & What to Expect in 2023
In 2022, the Express Writers team got up close and personal with what it means to be agile and...
Why Use Content Marketing to Build Brand Loyalty
Many businesses are so focused on gaining new customers, that they sometimes forget about the ones...
Do Online Content Marketplaces Really Work?
A crucial part of modern digital marketing is content marketing. To use content marketing...