The Write Blog
How Important Is Content to SEO? Google Says It Could “Likely Matter More Than Any Other Factor”
When Google says an SEO ranking factor is important, marketers need to sit up straight and listen. Why? Considering Google controls more than 90% of web searches, it’s safe to say they’re an authority on the subject. With that kind of monopoly, Google’s ranking...
#ContentWritingChat Recap: Copywriting Tips to Attract Your Target Audience
Blog posts, social media posts, ad copy… Writing has the power to help you attract your target audience to your brand, position yourself as an authority in your field, and generate sales. That’s why it’s so important that you’re taking the time to write captivating...
What Google Penguin Cracked Down On, and Why That Still Matters Today
Google is the most popular search engine in the world – it captures over 86% of the market. In 2020, Google processed a mind-blowing 7 billion searches a day! Here’s a review of the top three searches from the past few years: 2018: World Cup, Hurricane Florence,...
The Scoop on Backlinking & Content: How Should Getting Links Fit into Your Content Marketing Today?
Here are some questions that haunt many a marketer... Does backlinking really matter that much? If so, how do we "get" backlinks? The resounding answer to the first question is yes, absolutely. The second part is a little bit trickier. Backlinks do help your...
5 of the Most Horrible, No-Good SEO Content Mistakes (& How to Avoid)
What’s holding you back from incredible visibility in Google search? Is it your strategy? …Or is it your execution? The best content plan in the world won’t get you anywhere if you’re making these simple yet deadly SEO content mistakes. 5 SEO Content Mistakes...
Featured Posts
Introducing Express Writers University: Understanding the Importance of Internal Training Content
Your team, no matter what they do for you, counts on your business for the training they...
Optimizing Web Copy (with Keywords): Why You Should Never Sacrifice Content Quality
When creating online content, optimizing web copy with keywords is an essential piece of the...
6 Reasons to Hire SEO Content Writers Trained in SEO Best Practices
Did you know the top result of a Google search gets approximately 32% of all clicks? So, it’s no...