The Write Blog
Google’s Search Quality Evaluator Guidelines: What Does the E-E-A-T Update Mean?
Google is anything but transparent. As such, the inner workings of its algorithms have never been easy to interpret. This is especially true of Google's search guidelines. So how do we properly interpret “SEO” (Search Engine Optimization) if that’s the case? SEO...
How to Use Google Trends for Content Marketing & SEO
Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. To be successful with content marketing, you need to share high-quality content regularly. But it can feel difficult to constantly think of useful and...
Content Marketing Budgets: Avoid Cutting Quality While Keeping Costs Down During Economic Downturns
Studies show content marketing generates three times as many leads as traditional marketing methods and costs 62% less. That means content marketing is consistently one of the most reliable marketing tactics. So, if you're considering cutting your content marketing...
Express Writers Year in Review: 2022 Milestones & What to Expect in 2023
In 2022, the Express Writers team got up close and personal with what it means to be agile and adaptable. For most of the year, leadership has worked tirelessly behind the scenes to create and implement processes that will allow us to serve clients and our team...
Why Use Content Marketing to Build Brand Loyalty
Many businesses are so focused on gaining new customers, that they sometimes forget about the ones they already have. Your loyal customer base is one of the most valuable resources you have. Show your customers you still appreciate them with valuable content....
Featured Posts
How To Write Meta Descriptions And Titles: A Nutshell Guide
How to Write a Meta Description In the race to build a formidable online presence, most businesses...
Find the Blog Posting Frequency that Works for You
You know having a blog for your business or brand is critical to drawing in new customers and...
How to Start Your Career as a Freelance Copywriter
If you enjoy writing of any type, a career as a freelance copywriter could be a good choice for...