The Write Blog
Why Content Maintenance Has Become Just as Important as the Strategy Itself (New Product Announcement)
This is a guest blog by John G., Authority Writer and Content Strategist at Express Writers. Most people understand that successful content marketing requires high-quality content. Without this essential ingredient, your “marketing” won’t move the needle one bit....
How to Expertly Partner with a Blog Ghost Writer for Content Domination
The benefits of blogging for business are BIG. (Say that 5x fast.) When you blog, you will: Attract organic traffic to your website Help search engines index your pages for relevant industry keywords Build up trust with visitors, turning them into readers, then...
5 Blogging Tips for Technical Writers to Help You Explain High-Tech Topics to Your Audience
If you’re a technical writer engaging in content marketing, you may not be reaching all of your possible readers. Technical writers are great at writing for other tech experts, but what about the average person? The person with basic computing knowledge (they can...
8 of Our Biggest Takeaways & Marketing Lessons from Content Marketing World 2018
This year, I went to CMWorld -- again. (It was so great last year that I decided to go again in 2018! And I plan on going in 2019, too.) I brought our Content Director with me. And we had a blast. Content marketers getting together, talking about content, is always...
Why Focusing On Your Competitor Could Be Killing Your Business
“Comparison is the thief of joy.” This well-known quote from Theodore Roosevelt is often repeated, but not necessarily heeded. We live in a technological age that breeds comparison, whether we fight it or not. Your social media feeds are full of your peers and...
Featured Posts
Financial Blog Writers: 5 Secrets for Amplifying Content Quality & Succeeding in the SERPs
90% of businesses are blogging in 2020. By the time you’re done reading this article, tens of...
Vanity Metrics Definition: Understanding the Real KPIs to Track Growth Through Content vs. Vanity Metrics
Ah, metrics. Marketers love them – especially when they’re making a project or campaign look good...
What Is GPT-3 and Will It Take Over Our Writing Jobs?
As a writer myself and the owner of a writing agency, artificial intelligence (AI) has been after...