The Write Blog
How to Find Your Brand’s Unique Content Differentiation Factor and Use It to Your Advantage
Every brand has at least one unique "thing" that sets them apart. The "it" factor. If you’re involved in building your own brand or a business, you absolutely need to make sure you've identified that "one thing" that individualizes your message and your content....
5 Essential SEO Trends for 2019 You Can Put into Practice Immediately
As the final months of 2018 loom ahead, it’s time to start thinking about our strategies for next year. It's that time of year to already start asking our marketing selves... How can we begin 2019 with a pop, sizzle, or a bang? Better yet, what can we do right...
When Will My Content Return on Success? The Truth About Short-Term vs. Long-Term Success in Content Marketing
“I blog all the time and I’m not seeing any traffic — why bother?” Okay, there’s a lot wrong with that sentence. First of all, define “all the time.” Does that mean every few months, every month, weekly, daily — hourly? The fact is — and you can quote me on this —...
Your Nutshell Guide to Better Website Conversion Optimization: Boost Your Site’s Profitability With These Tips
Even if your content is killer, your conversion rates can still be lackluster. *mic drop* That’s because every tiny detail, including the surrounding content, sidebars, header images, and links (let’s call them the “peripheral stuff”), contribute to your user's...
Why Your Content Isn’t Performing, and 6 Methods to Refocus on for Killer Results
Despite your best efforts, your content isn’t performing. It might even be failing, and the reason(s) for it may remain elusive. This is frustrating beyond belief, not to mention discouraging. (Head, meet desk.) Need help with your content? Register for free as a...
Featured Posts
Introducing Express Writers 2.0: A Story of Hard Work, Passion, and Perseverance Despite the Odds
I can't believe we're here, announcing our new ecommerce platform launch! Specifically, our 3-in-1...
#ContentWritingChat Recap: How to Overcome Writer’s Block with Ann Gynn
As content creators, sometimes we fall victim to the dreaded writer’s block. It’s frustrating. And...
Medical Blog Writers: How to Produce Concise, Credible Content That Grows a Practice
Doctor by day … blogger by night? You bet it’s a thing. In 2020, 90 percent of businesses out...