How Copywriting Works: A 101 to the Writing that Fuels the Web

How Copywriting Works: A 101 to the Writing that Fuels the Web

Most copywriters know exactly what this conversation feels like: “What do you do?” “I’m an SEO copywriter!” “Oh…great! So, what do you do?” When you say you’re a writer, most people assume you’re an aspiring Hemingway, tapping away at your typewriter in pursuit of the next great American novel. Unless someone has experience in the digital … Read more

Merry Christmas From Express Writers! Bonus: How To Create Awesome Holiday Campaigns

We wish you a Merry Christmas, We wish you a Merry Christmas, …And a Happy New Year!    Merry Christmas From Express Writers! It’s already the end of 2015. Christmas Eve and Christmas Day are upon us! I hope that you’re not spending too much time in front of the work screen, but if you are, you should … Read more

How Express Writers Gained Over 300 Keyword Positions In One Day in Google (Case Study)

How Express Writers Gained Over 300 Keyword Positions In One Day in Google (Case Study)

The other day, I was poking around in my favorite SEO analytic software of choice, SEMrush, checking on our rankings. My team at Express Writers has a Guru subscription there that allows us to see detailed analytics of our site–and I mean detailed. We see a ton of keyword position data down to the most recent keyword … Read more

The Power of Copywriting & Content Marketing Today (Case Study)

The Power of Copywriting & Content Marketing Today (Case Study)

Understanding how powerful copywriting, and in a bigger picture, all of content marketing is doesn’t require you to look any further than the sheer amount of content that is produced on a daily basis. Content marketing has long been considered a mainstay of digital marketing and marketers. Considered a cornerstone of the industry, content marketing … Read more