It’s big, scary, and it’s HERE: Google Penguin 2.0. Officially launched on May 22 and termed the “Webspam” update, this Google algorithm beast is dedicated to targeting anything considered “blackhat” in terms of SEO, and is supposed to dig deeper than its predecessor in the know-how of what website content to rank (and what not … Read more
Bonding with your blog readers—is that really possible? Blog writing and forming a personal connection at the same time might seem like a daunting task. How do you connect to real people in the form of black-and-white text on a screen? Creating a connection with your reader requires understanding their wants and needs. In order … Read more
Is your web copy converting readers into customers? In today’s digital landscape, powerful copy is detrimental to the success of your blogs, web pages, and more. It’s simply not enough to write mediocre web copy and hope for e-mail signups, social shares, and conversions. You’ll need to make your content standout from the competition and give … Read more
Although many things have changed in recent years as far as how people choose to communicate with their clientele, there’s one thing that has emerged into the internet age virtually unchanged – the press release. Press releases still represent the quintessential way to make announcements to news outlets, journalists, bloggers, and more in a way … Read more
Is there actually a secret to creating effective resumes & cover letters? Some would certainly say so, but it’s important to understand that success with this type of professional document is more about proper execution and skill than it is about lock-and-key secrets. Check out the following suggestions and tips to help make sure your … Read more
If you’ve been an online entrepreneur for long, then you probably already have some idea how much the services of a good technical writer could help you out. However, there are any number of reasons why you may not want to take on the responsibility that comes along with a full-time employee at this point … Read more
Considering Web Writers Whether you run a professional blog, website, or ecommerce business, you will eventually need the help of qualified web writers to help you showcase your products in the best possible light. Many work on a freelance basis and most are unusually knowledgeable in regards to current practices and procedures of writing for … Read more
It’s a question fledgling copywriters everywhere want to know: What separates good copywriting from great copywriting? How do you start making your skills and talents speak for themselves, so your work is more in-demand and highly-valued? (And, equally as important, worth more $$$? ) These simple secrets hold the answer. To reach the highest echelon … Read more
Social media is all around us. What started out as a way for college students to stay connected with one another has now consumed the business world. Most businesses that have an online presence typically have at least one social media profile, and an expert to help them with their social media writing. Social media … Read more
Good headlines are tough to write. But, when you get them right, they pack a punch and make your content unstoppable. That said, the best headlines are not always showy. It’s not about the shock factor. It’s not about making your readers’ heads explode. It’s mostly about being useful. That’s right – usefulness matters more … Read more