Although many things have changed in recent years as far as how people choose to communicate with their clientele, there’s one thing that has emerged into the internet age virtually unchanged – the press release. Press releases still represent the quintessential way to make announcements to news outlets, journalists, bloggers, and more in a way that generates interest while preventing misinformation. If your company isn’t leveraging the power of press release writing, then it’s high time you thought about doing so.
You might want to consider hiring today’s best press release writing services to help. Press release writing requires a specific skill set that not every web content writing provider will have as part of their arsenal. Here’s how to make sure you make the best possible choice for you:
Although there are many talented, worthwhile freelance content writers for hire out there, it’s important to recognize the fact that not all of them are created equally. Writing press releases isn’t the same animal as writing blog entries or sales articles. For that reason, make sure the press release writing services you choose come from a content provider who has extensive experience writing press releases in particular. Ask to see multiple writing samples – especially those related to products and services similar to yours. Request the writer elaborate on their writing method for creating press releases to make sure it sounds like a fit.
A Proven Track Record
Not only should press release writers be able to show you plenty of examples of previous work well written, but they should be able to point to evidence that their writing produces results. Ask for links to press releases written for other clients, as well as for testimonials from previous satisfied customers. You should request references, as well, and then actually make it a point to contact those people. The best press release writing services come from providers who jump at the chance to show you how good they are at what they do.
Included Elements of the Service
Before deciding once and for all on your choice in press release writing services, make sure you’re clear on what the provider does and doesn’t include as part of their service. Do the prices they quoted you cover any edits or revisions you might decide the content needs? Does the writer also submit the press releases to relevant outlets on your behalf or is that part of the task up to the client? Some service providers do include extras as part of the package, but others don’t. Neither way is right or wrong. However, you should make sure you know what you’re getting in advance in order to avoid disappointment.
Hire a Team of Professionals
Many entrepreneurs find they have much better working experiences hiring teams of writers, as opposed to sole providers. Writing teams are only going to consist of pre-evaluated professionals who have truly earned their positions, so you don’t have to take a gamble on a complete unknown. They’re more likely to be able to match your company with exactly the right individual for you. Best of all, teams are better able to accommodate you when it comes to rush orders, big bulk packages, and unusual subject matter. That said, ask a writing team about their options in press release writing services today! You’ll be glad that you did.