Is your web copy converting readers into customers? In today’s digital landscape, powerful copy is detrimental to the success of your blogs, web pages, and more. It’s simply not enough to write mediocre web copy and hope for e-mail signups, social shares, and conversions.
You’ll need to make your content standout from the competition and give readers a reason to trust your brand, buy your products, and recognize your website as an authoritative source for your industry.
One of the most common mistakes today’s web entrepreneurs make is thinking that success is all about technology, a great product, a crack marketing team, and other such advantages. While site maps, web building, shopping carts, and – of course – product selection is no doubt important, it’s still not a substitute for successful web copy.
Ultimately, the strength of the words potential customers associate with your brand are going to be what helps seal the deal. Let’s take a closer look at the qualities every great piece of web copy should have.
Focus On Selling Your Product’s Benefits
Your potential customers are going to be visiting your website in order to see what your stellar new product can do for them. That said, it’s important that your copy focus on selling the benefits of whatever it is to your target clientele. Make sure you stay on track by showcasing the product’s best features and making sure your customers know all about the ways their lives will be improved by giving it a chance. Leave your personal point of view out of it.
Include a Strong Call to Action
While selling is important, don’t focus on it so much that you forget to encourage your customer to buy. Before you even begin crafting your copy, think about what it is that you want your customer to do once they finish reading whatever it is you have to say. Make a purchase? Sign up for a newsletter? Spread a message to their peers? Always finish your piece by closing with a call to actually complete that action, preferably coupled with a link.
Back Up Your Claims
Human beings don’t like to feel like they’re the only one in a given situation thinking a certain thing. This is even true when it comes to buying products. Show them they’re not alone in being interested in what you have to offer by including testimonials as part of your sale pitch.
Testimonials and excellent product reviews are especially important on the Internet, as many people still are wary of buying products online. However, convincing web copy coupled with glowing reviews from satisfied customers can help sway them in the right direction for sure.
If you’re not exactly feeling confident about your own copywriting abilities, there’s no need to throw in the towel just yet. Copywriting and other writing related services are very easily outsourced. Consider hiring a team of professionals to help you get exactly the right message across to your customers.
- Professional copywriters are specially trained and skilled at what they do, so they can help you get results.
- Copywriting services are affordable on just about any budget, so it’s certainly the kind of overhead cost you can afford.
- Professional web copy services are convenient, too. Save yourself a fortune in time, money, and effort.
Whether your decide to outsource your web copy or handle it yourself, the importance of paying attention to quality can’t be denied. Explore your options today with our Content Shop and see what a little skilled word crafting can do for your company.