If you’re in the market to improve your copy and make your digital advertising more effective than it’s ever been, there’s one man who can offer some serious inspiration. David Ogilvy. One of the most successful advertisers of all time, Ogilvy is considered the father of information-dense advertising. First, let’s look at his life story–how he … Read more
Working from home full-time is just about every mom’s dream. No daycare costs, you make your schedule, and you still contribute to the household. The only issue is that you don’t have an office to escape to each day or your office looks like mine (i.e. full of toys, Mickey Mouse playing in the background, … Read more
Ashley A. is a full time copywriter at Express Writers. As a copywriter, there’s virtually nothing more important than productivity. While productivity means getting more done in less time, it also means staying organized and producing better work – which is ideal for you and your clients. Unfortunately, copywriting productivity is something that many writers struggle with. In … Read more
Ashley A. is a full-time copywriter at Express Writers. Let’s face it: being a professional copywriter often means writing about boring industries. While these industries may be incredibly worthwhile (RV rentals, for example, or tax compliance for expats), they’re far from titillating. Yet, our job is to make them seem like the best thing since … Read more
Copywriters: they make the web go round. Bad news? They’re only human, though. So, of course, they make mistakes. It’s natural that even the best copywriters make mistakes. What you should know, though, is that some mistakes are more dangerous than others. If you’re a professional copywriter, avoiding the ten deadly mistakes that most copywriters … Read more
Repeat after me: I will become a better copywriter. Great, we’re off to a good start! If you love copywriting, you’re likely always looking for ways to improve your craft and become more efficient. Luckily, we’re here to help. If you’ve been looking to improve your writing skills and boost your expertise, read on to learn more. 7 … Read more
It’s easy to approach online writing the same way you would school papers. Your first instinct may be to keep your language formal, professional, and terse. You want to sound like you know what you’re talking about and establish your credibility. Mistake number one. It’s equally as easy to approach writing online as if it’s … Read more
We’ve all come across internet copy that is good — and web copy that is not so good. So what’s the difference? While a great deal of it comes down to skill (talented copywriters turn out better content than less skilled professionals), the big difference between outstanding and poor is a level of persuasiveness. Sound complex? … Read more
“Hello, this is Sarah with Express Writers?” “Yes, hi. We’re a content automation company and need your services.” “I’d love to help. Can you explain your needs?” “Well, we’ve built software to create content that hits target audiences and is personable, but we really need human writers to add words and basically clean up the text. … Read more
If you’ve spent any time on the internet lately, you’ve probably noticed that some pieces of content are, well, hotter than others. Two content types have really stood out as winners. Specifically, the how-to and the list style, also known as listicle: Websites like BuzzFeed and Elite Daily use them as the virtual bread and butter of … Read more