Sometimes, copywriting feels like gold mining. To find even a few ounces of gold, you must move mountains of earth. The same thing goes for writing! When you sit down at your computer to write (whether it be a blog, page, copy), you tap out thousands of words–only to go back and sift through them … Read more
Did you know that the average American will spend 42 hours this next year sitting in traffic? That’s almost two days’ worth of morning commutes, traffic jams, and rush hours spent sitting in the car, waiting for the vehicle in front of you to crawl ahead. Traffic on the highway and the byway is not … Read more
Who cares about an Oxford comma? Good question. You should, if you are in search of being a well-read online writer. While the Oxford comma may seem like a useless little piece of punctuation, this unique little comma has a major effect on the clarity of a sentence, and can either improve your online content or drive it into the ground … Read more
I remember when I first started out. I would read other people’s copy and just say to myself, “Wow!” I mean, they knew how to strike emotion inside me, get me to follow each word on the page (even if there was 5,000 of them), and they knew what I was thinking. More importantly, what … Read more
Every good writer knows that there are few lines more important to the inbound content creation process than the call-to-action, or CTA. A CTA motivates a visitor to take immediate action by saying things like “Click here to learn more,” “subscribe to our email list for daily updates,” or even, “buy the product you’re reading about here.” Essentially, … Read more
I got my degree in Literature. In school, my days were spent waxing poetic about Russian authors and attempting casual leans with boys in skinny jeans and black turtleneck sweaters. It’s understandable, then, that when I graduated and became a full-time copywriter, I got some raised eyebrows from the Foucault-worshipers of my alma matter. I’ve … Read more
If you’re in pursuit of a copywriter for hire, you’re probably wondering what to expect from the process. That’s especially true if you’ve never hired a writer before. Luckily, copywriters for hire don’t bite, and they’re much easier to work with than you may be imagining. As a copywriting agency that hand-picks and mentors each … Read more
If you work in online marketing, you probably know what it feels like to have too much to do, and not enough time. While this applies to virtually all sectors of running a business, it’s especially true for content creation. We live in an increasingly digital world, and there have never been more platforms to maintain … Read more
Ever written something, and walked away from it? If not, you should try it—today. Coming back to the same piece after an hour or a full day gives you a whole new lease on your content. Typos, grammatical whoopsies, and flow issues are a few things you’ll spot in a literal second after you give your … Read more
Picture this.. You have a natural knack for writing. You can string words together and create something fun and engaging. But, when it comes to sales copy, writing those pieces that are meant to convert every time, you can’t seem to convey what you’re thinking into the right words. Is that you? I get it. Writing content … Read more