How To Transform Yourself Into A Creative Copywriter (Even If You Have Zero Creativity)

How To Transform Yourself Into A Creative Copywriter (Even If You Have Zero Creativity)

I remember when I first started out. I would read other people’s copy and just say to myself, “Wow!”
I mean, they knew how to strike emotion inside me, get me to follow each word on the page (even if there was 5,000 of them), and they knew what I was thinking. More importantly, what I read was actually entertaining.
I never pictured myself being as creative or having a keen sense for what the average Joe or Jane wanted to read. I shouldn’t have discredited myself though.
We all must start somewhere and surprisingly, the best copywriters out there aren’t born; they’re made. These expert wordsmiths are doing so well because they are constantly improving and looking for ways to be a more creative copywriter.
Taking what I’ve learned from those writing cowboys and gals, I’ve lassoed onto the insider tricks and figured out my own method for revamping myself into a creative, successful writer.
How’d I do that?
how to become a creative copywriter

You Don’t Have To Be Naturally Creative To Be A Great Copywriter

I know what you’re thinking reading that. You’re thinking I’m nuts.
It’s true though.
You don’t have to be some creative genius to churn out excellent copy. While it might take you a little longer, you just have to learn how to tap into your inner creative and let out what has been lying dormant inside of you forever. You have ideas in there somewhere — we all do.
There’s plenty of ways to boost up your creativity capsule inside of yourself and give yourself a leg up on the competition.

4 Methods I Use To Boost My Creativity (& They Work)

I’m going to share with you my four methods for boosting my creativity. Some of these may work for you, some may not. However, I promise just using one of these will already help inspire you for your next assignment.

1. Stop Comparing Yourself To Everyone Else

The first thing you need to do is to stop comparing your writing to everyone else.
You are your own person; therefore, your writing will take on its own personality just like you. That’s a good thing!
If you try to emulate everyone else, you are stifling your inner creative and you don’t even know it.
So, stop comparing yourself to everyone else and work on finding your own voice. Think about how you email friends and family, or even how you chat in person with someone. That is your voice that should be transferred to your work.
Sure, you might have to quash a few things to meet the demands of the assignment, but when you’re guest blogging or writing a piece where you’re given full creative reign, your voice should be loud and clear.
Cori Padgett at Copyblogger shared tips on how you could find your inner voice even if you’re stuck with a very specific assignment:

  • Speak the language of your reader. Talking to business folk? Well, then you need to use business-level speak. Talking to college students? Slang and buzzwords could be your friend, “bro.”
  • Know the reason you’re writing before you actually write. When you have purpose, you’ll naturally develop flow, and your “voice” is more natural too.
  • Develop your own brand. Padgett uses words like “ya’ll” in text and “crikey” because they are branded to Padgett’s style of writing.

2. Want To Be A More Creative Writer? Read More

Yes, you do have to read if you want to be a creative copywriter.
Where do you think writers get their inspiration and outrageous ideas? From reading!
belle reading
Mike Hanski at The Huffington Post states that reading is cool again, and I totally agree. Despite the fact that you’ll look super awesome at Starbucks reading with your pumpkin spice latte (or is that just me?), you are also doing your creative mind a favor.
Reading gives you new knowledge. I personally soak up every type of book I can find. I’m a sucker for self-help and dystopian books though.
I’m also open to reading all sorts of books, including non-fiction. As a copywriter, you need to be open to read almost anything.
Doing so helps you learn from genius wordslingers, but also helps you grasp the understanding of language and how effective writing works.
The vaster your reading library is, the more creative you will be. I have taken inspiration from my favorite books to create spin-off blogs and articles. Such as financial lessons inspired by Game of Thrones or relationship no-no’s taken from Pride and Prejudice to spinning advertisements to attract the Harry Potter crowd.
One of the biggest benefits I’ve received from reading is the vocabulary. You wouldn’t believe all the odd words that are out there and when you branch out with reading, you’re exposed to the different ways to use those words that are hidden in the English language. I almost find myself giddy to run over to my computer the next day and find a way to inject that word into my latest work.
Regardless of how you utilize what you read, you must read more.

3. Give Your Brain Some Time Off

Brain breaks are a must for any writer.
Not only will they help you avoid the dreaded writer’s block, but they are a necessity so that you don’t become a typing drone that stares blankly at the computer screen while your hands go haywire on the keyboard. I’ve been there…
I personally walk away from my desk throughout the day. Granted, I have kids tugging me away more than I would like, but in the end, they are doing me a favor. By forcing myself up from the desk, I walk away and my mind has time to think, chew on some details, and churn out something fun when I return later.
I get inspiration from everyday things — right down to mixing up baby oatmeal and cutting my daughter’s hotdogs in the required lengthwise method (because cutting them in circles somehow makes them taste “different”). Your inspiration doesn’t have to come from the oddities of parenthood, but you get the gist.
One of my favorite brain breaks I do at the end of the day is to sit down in a quiet room with an adult coloring book.
Sure, you could break out the Crayola’s and go to town, but I take it a step further and make a hobby out of it. I’ve purchased every coloring pencil type (water color, blenders, etc.), gel pens (including glitter!), and fine liner.
I also have a library of adult coloring books that span from mandalas to paisleys to fun patterns to life scenes and forests. Depending on my mood that day, I pull out a book and sit down to color.
Adult coloring books have been shown to relieve stress, says Elena Santos at The Huffington Post. It’s true. When I’m feeling overwhelmed, I find myself dragged deep into the world of color, and suddenly I’m no longer fretting over the little stuff.

Adult Coloring Books Boost Creativity Too

It’s not just a stress-relief tool either. I use adult coloring books to activate my creative side. Adult coloring lets you create something without being a natural artist. Dana Dovey at Medical Daily agrees with me here too.
You can use whatever colors suit your personality that day.
I use it as a creative exercise and challenge my brain. I start by picking out a picture I want to color. Then, I pick my medium (i.e. coloring pencils, crayons, pens, or fine liners). Then, I have my organized set in front of me and I close my eyes to pick colors at random.
After I’ve picked four colors, I force myself to find a way to make those four colors work on the page I’ve selected. It’s a fun exercise I created myself to stimulate my inner creative side.
Try it. You might surprise yourself with how it works.

4. Embrace Research

Say you’re hired to write copy for a topic or industry you’re unfamiliar with. While this may make you groan, a creative copywriter is one that gets excited.
Seriously, I jump and wiggle in my seat when I’m assigned something new. It’s like I am getting paid to learn something. How can you get upset by that?
I embrace the fact I have to research and I soak up everything there is to learn.
Since becoming a copywriter, I have ventured into so many unknown paths and topics that I’m a world of knowledge. Someone will talk about something and I instantly refer back to all of the research I’ve done on topics similar to it in the past. These days it seems rare someone brings up a topic I haven’t at least heard about once or twice.
Research boosts your creativity, too.
The more thoroughly you research a topic, the easier it is for you to put yourself in the shoes of the reader and educate them on what you’ve learned. You are not afraid to go in-depth, because you know the topic well now. You also aren’t afraid to add in a little personality, because you know just how much you can inject without turning the target audience away.
Research is your friend, people.

Now You’re Ready To Mold Into A Creative Copywriter

Okay, I’ve shared my secrets.
Now you know what I do to tackle assignments, relax my brain, and break those barriers.
I’m not a super creative person, but I don’t let that hold me back from writing any longer. Instead, I embrace the fact I’m not naturally savvy with ideas and find ways to stimulate the creativity lying dormant inside of me.
You can do it now too.
Just remember, a great copywriter is one that is constantly adding to their inner library. The more you seek out, the more creative and awesome you will be.

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A Real World Guide On How to Be A Successful WAHM Copywriter

A Real World Guide On How to Be A Successful WAHM Copywriter

Working from home full-time is just about every mom’s dream.
No daycare costs, you make your schedule, and you still contribute to the household.
The only issue is that you don’t have an office to escape to each day or your office looks like mine (i.e. full of toys, Mickey Mouse playing in the background, and kids tugging at your shirt for their fifth snack of the day).
As an online copywriter working at home full-time, I understand what you’re going through.
Three kids, two in full-time sports, one under a year old, and a full-time job at home; I am right there with you.
So, how on earth are you supposed to juggle all of those assignments, kids, and still be creative enough to churn out killer copy when you’ve got everything else going on?
I’m not going to claim I have perfected the art of working from home with kids, but over the past 10 years, I’ve developed a few skills that help me boost my productivity while managing the chaos of kids, family and household chores.
Not all of these productivity hacks will apply specifically to you, but the good news is that you can customize them to suit your lifestyle.
The goal here is to show you how to squeeze minutes out of what feels like seconds, and hopefully help you fit more assignments in each day; all without sacrificing your copy’s quality.
Learn 5 tips for staying productive as a WAHM, from one of our full-time writers #productivity #writers Click To Tweet
korilynn wahm copywriter

What 5 Things Do I Do Each Day To Stay Productive As A WAHM Copywriter?

Working from home is an art.
Think of yourself as a juggling act tossing balls up into the air, whirling them around, and never breaking a sweat. Your mind is constantly on your assignments, even though you’re ironing a pair of pants, doing some dishes, or whipping up mac and cheese.
Okay, well that is what is going through my head during the day; but, you get the point.
Regardless of how you picture yourself, here’s what I suggest for getting more out of each day:

1. Shower & Get Dressed

I cannot emphasize this one enough.
Getting into the “Work At Home” syndrome is easy.
You wake up, start working, and somehow it’s noon and you haven’t showered. I’m guilty of this too, so don’t worry.
But, showering and getting dressed every morning psyches your brain into getting ready to work. Sure, your office is at home and the attire is more than casual, but that doesn’t mean you need to sport flannel pajamas.
To be a great copywriter, you need to be awake. All of your senses should be in full swing — smell, taste, etc. You should be a virtual hamster running crazy on the wheel while working. You can’t do that when you’re still in “relax” mode.
Entrepreneur’s Phil Dumontet suggests turning the water to cold for the last 30 seconds of your morning shower to help wake you up. You know what? It totally works.
Surprisingly, I’m refreshed, less stressed about starting my day (even if I have a heap of assignments), and for some odd reason I feel cleaner.

2. Create An Online Copywriting Routine

I have a method to my madness, and I’m going to share it with you.
Even if I’m handling 10,000 words of assignments in a single day (a comfort area for me by now), I tackle it using the same approach.
Now, you will need to develop a routine that works for your creative process; because we are all different in how we write.

Here’s How My WAHM Copywriting Routine Breaks Down

  • Research: I do research for my future assignments a few days before they’re Nothing kills my creative process more than having to stop and find resources. So, I find them all first. This also helps me tailor my content better when I start typing.
  • Headline: I craft my headline long before I write. I know, I know. This goes against every online copywriting rule you’ve ever read. Most will tell you not to touch the headline until you’re done and here I am saying I do the opposite. However, having the headline written helps guide the rest of my content. I know my purpose ahead of time. If writing your headline after works better for you, keep doing it.
  • Write, Write, Write: I don’t outline. I find outlines kill my creative process. If I’m pigeonholed into subheaders and bulleted lists, I feel stuck and robotic. Instead, I just sit down and start typing. Let it all flow and don’t stop. Don’t fix typos, don’t worry about grammar, and don’t care if you ramble away; that’s my motto.
  • Walk Away: Depending on how my week is working out, I may work on something and not look at it again for a day or two, or it may be later that day. Regardless, I always walk away and let the piece rest.
  • Edit: Once I’ve had a break from my work, I come back for editing. Smartblogger’s Shane Arthur shares his wisdom on how to edit your work, and I follow these tips daily.

3. Put The Rest Of The Family On A Schedule

If you want to carve out work time in between the soccer games, dance classes, homework, and baby’s naps, you’re going to need everyone else consistent.
I’m not saying create a rigid schedule that plans out every minute of everyone’s life.
However, everyone needs to be consistent to an extent. That means nap times are around the same time of day, homework hour is the same time, kids have a bedtime routine, and the day flows smoothly regardless of what is going on.
One of my biggest struggles as an online copywriter is constantly having to take a break right in the middle of my creative flow to do something non-work related.
So, by having set work times, I’m less at risk for dealing with that struggle.

4. Save Emails For The Afternoon

I save my peak work hours (morning) for writing. Emails I keep for the evening or during my non-office hours. I can check them periodically on my phone throughout the day, but I won’t sit down and respond until afternoon.

5. Quit The Multi-Tasking–Right Now

You would think a WAHM working as a full-time online copywriter would promote the use of multi-tasking, but multi-tasking kills productivity.
In fact, research conducted by Stanford University found that multitasking makes you less productive and may damage your brain.
Instead of multi-tasking, I work on one task at a time. How so, you ask?
I round up all of my clients and create “projects” for each client in Asana.
Asana Projects
Then, I look at what assignments are due for the next day and tackle one task for those projects (i.e. research). I don’t start writing any assignments until I’ve finished the research task.
Also, I never work on different clients at the same time. I work on one, complete the related task, and move to the next.
When I hone in on a single task, it gets my full attention, which means I complete it faster and can move on to the next. There’s no interruption in my focus.

You Have My WAHM Copywriter Secrets, So Now Is The Time To Use Them

Now you know how I stay productive as an online copywriter.
The next step is to try them out for yourself!
Like I said, these can be tailored to your needs and you can pick and choose which of these works for you.
Whether you’re a WAHM or WAHD, don’t have kids, or you’re the proud parent of some fur babies, there’s always a way to boost productivity.
Try out a few of these tips and see what works for you, and then fine-tune them to your work ethic.
Most importantly, always be willing to change things up when needed.
After all, life doesn’t stay the same every year or even every month.
Good luck and happy writing, my fellow creatives!
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