These days, content is apparently king. But writing content that rules over your competition is not that simple. According to Time, the average reader spends only 8 seconds reading a piece of content. (That’s probably gone down some, considering that statistic is a few years old.) So it goes without saying: creating engaging, valuable content … Read more
As a copywriter, I wheel and deal with words. Every word I write is worth something: money in the bank, bills paid on time, food in my fridge. Needless to say, when your words are your currency, you have to be able to produce. Unfortunately, it’s not always that simple. There are all kinds of … Read more
A few months ago, I was asked by Express Writers to write about my own journey as a creative copywriter. It was thrilling. I strive to be honest with others, so I have to say that after a regular schedule of writing content for clients who take my words and use it for their needs, … Read more
Modern copywriting: while it may be similar to the copywriting of years past, it’s a different animal entirely. Today, copywriters must be Jacks and Jills of all trades – switching effortlessly between marketing prowess, fine-tuned technical know-how, poetic turns of phrase, and hard-driving SEO experience meant to produce results. If this sounds like a tall … Read more
We’ve all heard it: while 80% of people read headlines, only 20% read body copy. What does that mean in practice, though? In other words, how do you create headlines that entice that elusive 20% to keep reading? Or to share, comment, and convert? The truth is that viral headlines are rare, and they take time, effort, … Read more
All copywriters are very much human. Even though they might publish copy that looks absolutely pristine and perfect. How do I know? Because we make spelling errors just like the rest of the mere mortals. 😉 But the difference between you and me? Because when I’m a copywriter and make a mistake, a lot more people are … Read more
What is it in your copy that leads someone on your site from the point of almost purchasing, to actually converting? Better yet… What stops them from that last step (the sale)? The answer is relatively simple. At some point, they came face-to-face with an ugly troll that is known as prospect fear. Today, we’re calling it the … Read more
If you’re like most marketers, you’ve probably considered hiring a custom writing service at one point or another. But if you’re like most marketers that are new to delegating their online writing, there’s another side to that: you’re also probably not sure what to expect from working with a custom writing service. We’re here to … Read more
Finding a good SEO copywriting service is no joke. In addition to being professional, the service you hire must also be knowledgeable, experienced, and able to turn on a dime to accommodate your needs. Sound like a tall order? It is! We hear new clients tell us all the time horror stories about their past experiences. … Read more
In recent years, there’s been some concern that robots will eventually replace human writers. Automated systems have successfully replaced people in thousands of factory assembly jobs, surgical positions, security posts, and farming positions. Why not writing, as well? While there’s no doubt that writing has been, and will continue to be, aided by technological advancement, … Read more