This post was updated October 2019. Picture this – summer is here, and your calendar is full of pool parties, barbecues, picnics, and whatnots. You’ve been waiting for this moment for what seems like ages. ☀ There’s only one small problem. You want to look great in your bikini, but it’s been cold out there … Read more
This is a guest post from our content manager, Korilynn. Facts: An efficient workspace is more than just moving some papers and keeping your desk tidy. In my role as a Content Manager for Express Writers, I juggle multiple tasks, manage a busy team of writers and editors, and entertain a three-year-old who is at … Read more
Freelance writing online—a part-time gig to fill your spare time, a common misconception that many have. Sure, writing online can be a fun hobby for some; however, for others, it’s a passion that fuels a fire that some simply don’t understand. Content writing is oftentimes a thankless job—in some cases, you work hours on end … Read more
What separates good writing from great writing? You’ve got the fundamentals down and then some. Your grammar is flawless. Your flow is impeccable. Your source formatting is perfect. Those are all fantastic qualities – but they aren’t all you need to produce outstanding content. For that, you need something more, or, in some cases, something … Read more
The history of marketing dates back to the early century as ancient art. Barkers were hired in the Babylonian seaports by merchants to announce the arrival of spices, wine and fabrics. In Greece, Greeks hung “Lost” posters in an effort to find and reunite with jewelry, children, or even slaves. In Pompeii, billboards were extensively … Read more
In the grammar world, there are mistakes, and then there are MISTAKES. You know what I’m talking about: The little errors are evidence you’re human… … While the BIG errors will cost you time, money, customers, etc., if they appear in your marketing. Usually, we can let the small ones slide. It would actually lead … Read more
Thinking about hiring a content creator for your business? Just do it. You’ve probably heard that line a few thousand times before. The magic of Nike’s signature call-to-action wasn’t built by accident. The content creators, writers and marketers behind the campaign crafted a line that would make the brand feel more inclusive. It speaks to … Read more
Ever wanted to set up a sales email sequence or campaign, but had no idea where to start with the copy? Well, I have some good news. Copywriting formulas exist for these exact scenarios. In other words, you don’t have to start from square one or reinvent the wheel. Think of copywriting formulas as blueprints. They give you the … Read more
“So what should I know about online content versus what I learned in college? Do I have to unlearn AP English?” I’ve heard that question from new writers more times than I can count. Unlearning something doesn’t seem like the best way to approach a new writing position… or is it? Even though you might know how to … Read more
Did you know? In today’s content marketing, 47% of all content creation is outsourced. This number has increased, year after year, but it’s never been as high as this year. It’s common now to have 99% of your brand content completely written by someone else. After all, we have to run our businesses, right? (Write?) … Read more