As a writing team, we’re constantly hired to fill in for a missing talent: the art of writing. We put our unique writing ability and style to good use to help companies grow organically. Good copy enables them to improve their communication with their targeted audiences, sell faster and better, and achieve bold marketing goals – … Read more
If you work in online marketing or even set foot near the industry, you’ve likely heard the term “copywriting.” It’s everywhere right now. Copywriting this, copywriting that. There’s no escaping it. As popular as the term is, though, many people still don’t know the answer to the question, “what is copywriting?” When strangers meet someone … Read more
You’ve read all the how-to blogs when it comes to writing compelling content, but you know that time is precious and you aren’t sure you can dedicate the necessary time to your content. You’re smart. You know that an epic content strategy is vital when you want to grow and maintain your audience. Just what … Read more
Everybody seems to be multitasking these days. While you’re composing work emails, cruising social media, and tapping out blog posts, you’re also sipping coffee, listening to podcasts, and reading the news. But here’s the thing: Since you’re trying to do it all at once, you’re probably accomplishing the most basic versions of these tasks. Because … Read more
You know those SEO copy-written guides and articles you click on and read that exist all over the web? It could be the next tip to DIY your life, a guide on grooming your poodle, or even detangling a toddler’s hair. (Seriously, there are guides for everything.) Here’s a question. Who creates all that? Not a … Read more
Great web copywriting isn’t just something nice to have. Exquisite online writing skills are necessary for anyone involved in creating business for an online presence. In addition to attracting visitors, great web copywriting helps strengthen a brand voice, differentiate you from the online crowd, and create a unique and distinct presence on the web. You can’t do any of the above without this fundamental … Read more
When it comes to your online writing, there are a few mistakes you just don’t want to make. From disorganized structure to spelling and grammar mistakes, some things will sink your copy faster than the Titanic. Online copywriting is a learned skill; that’s why you should know what not to avoid just as much as what you … Read more
I’m really excited to share (more like ecstatic-gone-crazy) that one of my biggest passions and lifelong dreams is HAPPENING, today. A book, written by yours truly, is now widely available for sale in print and Kindle on Amazon: So You Think You Can Write? The Definitive Guide to Successful Online Writing. (Click here to get on Amazon.) … Read more
Just like life, facts and even chocolate, words in the English language have a life-span. Some that we use today are actually thousands of years old, and originate from a time before English even existed. Others have since changed, been replaced, or completely ditched. Here are 30 obsolete or uncommon words that we think have … Read more
In online writing, as in everything all other careers, there are several sure-fire ways to dig your own grave. From plagiarism to sloppy content, completely avoidable mistakes can spell death for the copywriter. Even for the best Grammar Nazi-slash-word-nerd among us, without an extra eye and the time investment of careful proofreading, your best blog … Read more