If your goal is to rank well in the SERPs and draw as many qualified leads as possible through your content, aka online SEO copywriting, long-tail keywords are going to be your best friend. Here’s a simple example to illustrate just what I mean: as it stands right now, Amazon rakes in a whopping 57% of its … Read more
While more brands are wrapping their heads around the idea of outsourcing their content needs to professional writers, many have yet to understand the importance of hiring a technical copywriter. A technical copywriter who specializes in a specific industry can provide expert, well-written content that may be above the heads of standard copywriters. This, in … Read more
Copywriting vs. copyright. Ah. Copywriting is that wonderful trade where everyone – especially the further you live from a tech minded city – thinks you’re someone who legally protects songs. (Aka, copyright-er.) It’s a common misconception, and one that the online copywriter has to bear often. But no, we can’t digitally protect the content of … Read more
When you need a lot of content for your site and you need it done right, these three options usually come to mind: You can do it yourself. You can hire a writer. You can hire a freelance SEO writing service. Freelance SEO Writing: Finding the Best Option for You The problem with the first … Read more
Copywriting is an important business and anyone who is even moderately familiar with marketing knows that content is an important vessel for advertising and promotion. Surprisingly, even though great writing is an integral part of any business model, many companies skimp on it, convincing themselves that cut-rate writers or unskilled staff members can create … Read more
Did you know? There are more theories about where the word OK comes from than letters in the word itself. That constitutes a Star Trek Captain Jean-Luc Picard facepalm meme, don’t you think? For a simple, relatively well-used phrase, shockingly few people actually know where it comes from. The real origins of the word okay (O.K.) … Read more
Have you ever wondered what it means to be a real, modern copywriter? Those people are amazing these days (if I do say so myself). Have you seen some of the awesome, thorough copy on the web? What’s attracted you to shop online or offline lately? Think of all the creative ad copy you’ve read, loved and … Read more
Have you ever dreamed of writing professionally? What about getting your existing blog off the ground or simply attracting more clients to your company through strategic and skillful product marketing? There’s a man who can help you with all of that, and his name is Darren Rowse. As CEO of the popular freelancing site ProBlogger, … Read more
You’ve spent days researching your next blog post. You’ve double-checked all facts, reworded each fragment very carefully and analyzed and improved your CTAs. At the end of this lengthy, time-consuming process, you’ve redirected your last drop of energy towards the headline. While trying to come up with the perfect title, you finally realize that creativity … Read more
You all know the story of Goldilocks and the Three Bears, right? Well, I’m about to tell you a little bit of a different version, to help represent how to create copywriting for businesses in an understandable way. Copywriting for Businesses: The Start of the Story So, in our content fable, Goldilocks is the copywriter who wanted … Read more