Copywriting Craft
How to Write Web Copy
Web copy has the power to make or break your online presence. Think about it for a moment. When new customers find your company online, what is the first impression…
Copywriting Craft
How to Write
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Copywriting Craft
How to Write a Press Release for a Business
If you run a business, press releases are a critical way to spread the word about your happenings and events. Unfortunately, many people don’t know how to write press releases,…
Copywriting Craft
How to Write a Press Release for a Nonprofit
While they are typically considered the domain of companies and individuals, press releases can be extremely helpful for nonprofit organizations. By spreading the word about community services, charity events, and more,…
Copywriting Craft
How to Write a Press Release for a Fashion Brand
It’s finally here: the big launch of your new line. You’ve spent countless hours working on it, and the time has arrived to share it with the world. You couldn’t…
Copywriting Craft
How to Write a Press Release for an Art Show
If you're curious about how to write a press release for an art show, you're not alone. While press releases are a common form of content used to announce things…
Copywriting Craft
How to Write a Press Release for a Product
A product press release is critical to inform journalists and customers about your exciting new offerings. A professional document designed to be picked up by reporters, a press release is…
Copywriting Craft
How To Write Cornerstone Content
I'm here with another installment of our ongoing #howtowrite series, sharing a guide to cornerstone content. When you started your first blog, did you know about cornerstone content? I didn’t. As a more…
Copywriting Craft
How to Write a Business Case Study
Business case studies can have a massive impact on your marketing, done right. While they cost time and effort to create, they can be a stellar tactic to draw new…
Copywriting Craft
How to Write Content for Affiliate Marketing
Affiliate marketing content is a cornerstone of online marketing monetization, and it’s one of the biggest ways that many bloggers make their money online. To do this, though, you’ve got…
Copywriting Craft
How to Write Content for a Landing Page
Landing pages are some of the most important pages on the web. In addition to giving people a place to “land,” they offer information, relevance, and style that can drive…
Copywriting Craft
How to Write Content for Twitter
Twitter has emerged as a tour de force in the world of social media. Short, succinct, and to the point, Twitter is a great place to share thoughts and build…
Copywriting Craft
How to Write Content for a Blog
Blogs are synonymous with online content. They stand out as some of the most popular and widely used formats for content today. But, here's a million dollar question: how do you…
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From the team that ships sourced, cited content for mid-market and Fortune 500 brands.
Meet your editorial teamRecently published in Copywriting Craft
Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.