When Google’s AI Overviews (AIO) appear, even top-ranked content can lose its edge. One recent study found a 34.5% drop in clicks for position-one results when AI-generated summaries were shown above them. That stat captures the quiet panic surrounding AI search...
The rise of AI-powered search engines and zero-click results is reshaping the online space, forcing marketers and content strategists to rethink how they measure success. You're not alone if your website traffic is dipping, but your conversions and on-site...
You probably know how essential keywords are to your website traffic. Keywords help search engines crawl your website and rank it highly, letting your website appear on the first page for search queries related to your website content. Considering this, it only...
You’ve planned and prepared and put in the work on your unique product. You’re aligned with customer needs. You’re on top of your game. Then… you’re knocked out by a competitor you didn’t even see coming. One of the universal business owner experiences is losing...
If you build it, they will come. This may be true for magical baseball fields in Iowa. But to boost your website’s search engine ranking, you need to do more than just build a site and wait. Search engine ranking, or where your website lands on a search engine...
How to Choose Keywords for SEO that Actually Rank If you are performing a home renovation and run into an issue, what’s typically your first response? It’s probably to grab your phone and type in a search. If you’re experienced in repairs, you might search “How to...
When you’re in a crowded conference room, there are usually two types of introductions. You might be wandering about and see someone you greatly admire. You pluck up the courage to approach them and introduce yourself with a statement like, “I love your recent book...
How to Write a Meta Description In the race to build a formidable online presence, most businesses have their Search Engine Optimization (SEO) efforts down pat. They employ efficient SEO strategies to secure a coveted position on Google's front page. But getting to...
You regularly visit the doctor for checkups, even if you aren’t sick. You go to the doctor to PREVENT you from getting sick. By keeping up with these visits, the doctor can give you a status report on your health and catch any issues while they’re still minor and...
Google is anything but transparent. As such, the inner workings of its algorithms have never been easy to interpret. This is especially true of Google's search guidelines. So how do we properly interpret “SEO” (Search Engine Optimization) if that’s the case? SEO...
Whether you’re new to the SEO world or you’re a veteran, there’s a good chance you’ve heard about orphan pages. Or at the very least, you’ve experienced them even if you don’t realize it. These pages aren’t great for website visitors, as they can create a...
Since Express Writers was founded in 2011, we have had the pleasure of working with tons of incredible clients from around the world. In fact, we’ve served over 5,000 clients since our virtual doors opened. Many of those clients are agencies who decided to...
A crucial step to getting discovered online is taking the time to optimize your content for search engines like Google. If you choose not to factor SEO into your content, you’ll miss out on tons of search traffic. Instead of attracting people to your website,...
We’re facing a content revolution the likes of which we’ve never seen before. There are more than 500 million blogs across over 1.8 billion websites on the worldwide web. More than 2 million new blog posts are published daily. That’s right – 2 million. Every....
When Google says an SEO ranking factor is important, marketers need to sit up straight and listen. Why? Considering Google controls more than 90% of web searches, it’s safe to say they’re an authority on the subject. With that kind of monopoly, Google’s ranking...
