While press releases are an essential part of online marketing and digital communications, they’re tough to write, and few people understand their structure. Because of this, many companies and marketers hire expert writers or journalists to write press releases for them. However, understanding the format and how to write a press release important so you ... <a title="How to Write a Press Release: 11 Tips to Fresh Copy" class="read-more" href="https://expresswriters.com/writing-a-press-release-sample/" aria-label="Read more about How to Write a Press Release: 11 Tips to Fresh Copy">Read more</a>
Thinking of getting some press buzz for your brand this year? Did you know? Bad press releases can ruin your relationship with the media and make your company look less than credible. That’s why press release writing isn’t a skill you just “know” — it’s one you build and learn. (A journalism major takes four years ... <a title="How to Write a Press Release (Infographic)" class="read-more" href="https://expresswriters.com/how-to-write-a-press-release/" aria-label="Read more about How to Write a Press Release (Infographic)">Read more</a>
To many marketers, press releases may seem like an outdated way to share information. The thing is, that’s just not true. Today, thousands of press releases are distributed around the world every single day. But just how effective are press releases — for your SEO rankings and online exposure? The answer isn’t simple. Used the ... <a title="Are Press Releases Still Beneficial for SEO & Exposure Today?" class="read-more" href="https://expresswriters.com/are-press-releases-still-beneficial-for-seo-exposure-today/" aria-label="Read more about Are Press Releases Still Beneficial for SEO & Exposure Today?">Read more</a>
This post was originally published in October, 2013 and completely updated in May, 2020. Your well-crafted press release is sizzling and ready to see the world. There’s just one more hurdle to leap over before the job is done: who (and where) should you send it to? There are two main tactics for how to ... <a title="How to Distribute a Press Release for Maximum ROI" class="read-more" href="https://expresswriters.com/always-be-the-authority-when-you-release-a-press-release/" aria-label="Read more about How to Distribute a Press Release for Maximum ROI">Read more</a>
This post was originally published in October, 2013 and completely updated in May, 2020. Press releases have radically transformed along with technology over the past decade. In days gone by, PRs followed a traditional format, ignored social media, and left crafting a story up to the journalist who received it. These days, it’s just the ... <a title="15 Rookie Press Release Mistakes (And How Pros Avoid Them)" class="read-more" href="https://expresswriters.com/10-press-release-mistakes-avoid/" aria-label="Read more about 15 Rookie Press Release Mistakes (And How Pros Avoid Them)">Read more</a>
Your mouse is hovering over “send”. Are you ready to make the final leap? The path from PR to published is crisscrossed by hurdles to overcome: crafting a story tailored to the publication, developing lasting relationships with journalists, supporting your news through social media, and more. Before you click “send”, check your watch. The time ... <a title="When to Send a Press Release: An Expert Cheat Sheet" class="read-more" href="https://expresswriters.com/strategically-planning-release-press-release/" aria-label="Read more about When to Send a Press Release: An Expert Cheat Sheet">Read more</a>
This post was originally published in October, 2013 and completely updated in April, 2020. Let’s face it. Some press releases are anything but epic. Flavorless headlines and dry, unemotional storytelling can fumble a potentially great PR. If you’re new to PR writing or looking to boost efficiency, templates are a dependable solution. However, relying too ... <a title="How to Write an Epic Press Release: The Ultimate Beginner’s Guide" class="read-more" href="https://expresswriters.com/rule-number-1-write-a-good-press-release/" aria-label="Read more about How to Write an Epic Press Release: The Ultimate Beginner’s Guide">Read more</a>
$6,100.00. That’s what one big brand was spending per month on press release distribution, according to a study by marketing agency owner Tim Grice, posted on Moz in 2012. That’s a huge number. For the past year now, at Express Writers, we’ve offered syndicated online press release distribution to all of our customers, at rates ... <a title="The Wicked Witch of Online Syndication is Dead: Why We’re No Longer Offering Syndicated Press Release Distribution" class="read-more" href="https://expresswriters.com/the-wicked-witch-of-online-syndication-is-dead-why-were-no-longer-offer-press-release-distribution/" aria-label="Read more about The Wicked Witch of Online Syndication is Dead: Why We’re No Longer Offering Syndicated Press Release Distribution">Read more</a>
You’ve just written a book, how exciting! Now that you’ve finished it, you’re probably wondering how exactly to go about promoting it. You’ve heard about press releases, but are they a thing of the past? Great news, they aren’t! Since the SEO landscape has changed, quality is the name of the game for worthwhile press ... <a title="How To Write A Press Release For A Book" class="read-more" href="https://expresswriters.com/write-press-release-book/" aria-label="Read more about How To Write A Press Release For A Book">Read more</a>
