The Write Blog

I’d say it’s safe to say that we all know the power of stories. Each one of us has experienced it in our lives at some point or another. Whether you grew up listening to your parents read bedtime fairy tales… Whether you voraciously adventure books under the covers with a flashlight long past your bedtime (*raises ... <a title="Storytelling in Content Marketing: How to Add Meaning, Color, and Life to Your Marketing" class="read-more" href="https://expresswriters.com/storytelling-in-content-marketing/" aria-label="Read more about Storytelling in Content Marketing: How to Add Meaning, Color, and Life to Your Marketing">Read more</a>

Ah, the dreaded About Page. You know you need one… But few people know how to create one that actually accomplishes anything for their business. Here’s a good question. What is a “good About Page” really supposed to accomplish? Copyblogger says that it should answer three questions for your visitor: What’s in this for me? Am ... <a title="How to Write an Amazing About Page" class="read-more" href="https://expresswriters.com/how-to-write-an-amazing-about-page/" aria-label="Read more about How to Write an Amazing About Page">Read more</a>

The fall of 2014 seems like such a long time ago. It had only been a few months since we made the move to the Dallas area, and for the life of me I could not find my place in the land ‘o heat. Aside from my in-laws, I knew no one. I was looking ... <a title="My Journey as a Creative Copywriter" class="read-more" href="https://expresswriters.com/my-journey-as-a-creative-copywriter/" aria-label="Read more about My Journey as a Creative Copywriter">Read more</a>

Everyone loves a good story. Just think about it this way… It is extremely difficult for many of us to resist answering the question, “So, guess what I heard?”, when someone asks. A good story is why we love social media, reality television, and People magazine. Whether we are reading it on Facebook, on the ... <a title="Are You Writing a Great Brand Story? How to Explain Your Brand & Solidify Your Online Presence" class="read-more" href="https://expresswriters.com/are-you-writing-a-great-brand-story/" aria-label="Read more about Are You Writing a Great Brand Story? How to Explain Your Brand & Solidify Your Online Presence">Read more</a>

We’ve got a pitch for you. Imagine this: a tiny bottle of magical mist you can spray into the toilet to cover up unpleasant bathroom odors. People will love it, right? If you’re like most people, you’re probably thinking, “That’s a crazy idea.” You’re probably also thinking, “Aren’t there already 10,000 products identical to that ... <a title="A Tale of Crazy Good Marketing Storytelling: Poo~Pourri" class="read-more" href="https://expresswriters.com/a-tale-of-marketing-storytelling-poo-pourri/" aria-label="Read more about A Tale of Crazy Good Marketing Storytelling: Poo~Pourri">Read more</a>

“What do you mean?” he said. “Do you wish me a good morning, or mean that it is a good morning whether I want it or not; or that you feel good this morning; or that it is a morning to be good on?” J.R.R.Tolkien, The Hobbit, Gandalf speaking What is “timeless” in our mind, ... <a title="The Key to Memorable Content in 2016: How to Tell Your Best Story" class="read-more" href="https://expresswriters.com/the-key-to-memorable-content-in-2016-how-to-tell-your-best-story/" aria-label="Read more about The Key to Memorable Content in 2016: How to Tell Your Best Story">Read more</a>

Anyone who has ever heard the story of Scheherazade (pictured in our featured image) knows that storytelling can be a lifesaving skill. In the tale, Scheherazade was destined for beheading by a bored and vengeful King. A skilled storyteller, however, Scheherazade managed to keep herself alive for 1,001 nights by telling the King stories. At ... <a title="The Art of Storytelling: Is Your Story Worth Talking About?" class="read-more" href="https://expresswriters.com/the-art-of-storytelling-is-your-story-worth-talking-about/" aria-label="Read more about The Art of Storytelling: Is Your Story Worth Talking About?">Read more</a>

From Chaucer to Rowling, creative writing has often been the boon to our stressful, busy world. It started as a way to maintain folklore tradition and tell us tales of knights in shining armor who brought whole countries together (King Arthur).   But creative writing has now become an absolutely powerful force for good. We ... <a title="How Creative Writing Has Changed the World for the Better" class="read-more" href="https://expresswriters.com/how-creative-writing-has-changed-the-world-for-the-better/" aria-label="Read more about How Creative Writing Has Changed the World for the Better">Read more</a>

Creating content that gets shared on different platforms at a fast pace can be a real challenge. As social networking websites have developed into visual mediums par excellence, crafting eye-pleasing stories has become one of the most prominent conditions for entrepreneurial success on any market. In a previous blog post, we introduced 10 foolproof methods ... <a title="5 Easy Ways to Weave Beautiful Storytelling Into Your Content" class="read-more" href="https://expresswriters.com/5-easy-ways-to-weave-beautiful-storytelling-into-your-content/" aria-label="Read more about 5 Easy Ways to Weave Beautiful Storytelling Into Your Content">Read more</a>