The Write Blog

This is a guest blog from our staff editor, Jillian. Ah, marketing conferences! If you’re anything like me—you cherish these days away from the office to soak up as much knowledge as possible (while also frantically writing notes and wishing the speaker stayed on the slide for one second longer). It’s an adrenaline rush like ... <a title="Our Editor Went to the Digital Summit Detroit 2019 Conference: Top 3 Insights" class="read-more" href="https://expresswriters.com/digital-summit-detroit-conference-takeaways/" aria-label="Read more about Our Editor Went to the Digital Summit Detroit 2019 Conference: Top 3 Insights">Read more</a>

Content Marketing World 2019 was another incredible event in Cleveland, with nearly 4,000 content marketers in attendance, terrific keynotes and sessions, and amazing conversations. Oh, and the best conference swag. (I admit to being the attendee that got in line four times to win a sloth for my five-year-old. The fourth time in line, I ... <a title="Joe Pulizzi’s MKTG 2030: 7 Laws of Content Marketing (& Other Takeaways From Content Marketing World 2019)" class="read-more" href="https://expresswriters.com/content-marketing-world-2019/" aria-label="Read more about Joe Pulizzi’s MKTG 2030: 7 Laws of Content Marketing (& Other Takeaways From Content Marketing World 2019)">Read more</a>

Last week on Friday, I had the honor of speaking at Jessica Campos’ event, a Social Media Bootcamp right here in Austin, Texas. It was exciting for two reasons: for one, it was at The Capital Factory, a dream speaking venue in downtown Austin. For another, I had a fantastic host: Jessica is the founder of ... <a title="How to Use 5 Types of Content to Grow Your Online Authority (Recap of My Live Talk for #SocialMediaBootcamp in Austin, Texas)" class="read-more" href="https://expresswriters.com/how-to-use-these-5-types-of-content-to-grow-your-authority-online-live-talk/" aria-label="Read more about How to Use 5 Types of Content to Grow Your Online Authority (Recap of My Live Talk for #SocialMediaBootcamp in Austin, Texas)">Read more</a>

SEO to content is like paleo chocolate frosting to a paleo chocolate cake. (Ever had one of those? They’re decadent, AND good for you. ) It seriously is that important–and impactful–in content marketing. SEO-focused content marketing has powered our own organic marketing at Express Writers for years. Without good SEO practices, your content will miss out on the possibilities of ... <a title="The 7 Do Not’s of SEO in 2019 and Beyond (Search Engine Journal Webinar Recap)" class="read-more" href="https://expresswriters.com/the-do-nots-of-seo-search-engine-journal-webinar-recap/" aria-label="Read more about The 7 Do Not’s of SEO in 2019 and Beyond (Search Engine Journal Webinar Recap)">Read more</a>

This March, I had the honor of teaching my first paid content writing workshop. (I’m stepping out of my comfort zone by taking my first in-person speaking engagements this year. Till now, I’ve done webinars, podcasts, and lots of video. This January, I gave my first 20-minute live talk to a mastermind here in Austin, ... <a title="I Gave a 4-Hour Workshop on Content Writing to A Healthcare Firm. Here Are My 3 Takeaways" class="read-more" href="https://expresswriters.com/live-workshop-recap/" aria-label="Read more about I Gave a 4-Hour Workshop on Content Writing to A Healthcare Firm. Here Are My 3 Takeaways">Read more</a>

A few weeks ago, on February 11, I gave a talk for SEMrush on one of my favorite topics – writing and publishing authority-building blogs and SEO content. We had hundreds of viewers live, and lots of great questions! To help out those of you who couldn’t attend, and for those who were just too ... <a title="How to Write & Publish Authority-Building SEO Blogs (SEMrush Webinar Recap)" class="read-more" href="https://expresswriters.com/authority-building-blogs-webinar-recap/" aria-label="Read more about How to Write & Publish Authority-Building SEO Blogs (SEMrush Webinar Recap)">Read more</a>

I’ve written two books… created an agency that allows me to work from wherever, whenever… and have been named a leader in content marketing (of which I’m so honored!). What comes easily to me is writing. What doesn’t come easily is speaking. I was brought up in a cult from which I escaped shortly after ... <a title="I Gave My First Live Talk on Profitable Content in Austin, Texas. Here’s How It Went." class="read-more" href="https://expresswriters.com/julia-mccoy-speaks-in-austin-texas/" aria-label="Read more about I Gave My First Live Talk on Profitable Content in Austin, Texas. Here’s How It Went.">Read more</a>

This year, I went to CMWorld — again. (It was so great last year that I decided to go again in 2018! And I plan on going in 2019, too.) I brought our Content Director with me. And we had a blast. Content marketers getting together, talking about content, is always a good thing in ... <a title="8 of Our Biggest Takeaways & Marketing Lessons from Content Marketing World 2018" class="read-more" href="https://expresswriters.com/lessons-from-content-marketing-world-2018/" aria-label="Read more about 8 of Our Biggest Takeaways & Marketing Lessons from Content Marketing World 2018">Read more</a>

This year, I finally made it to SXSW. I live 25 minutes away from the event, and it’s always been a wish of mine to make it there. The interactive ticket isn’t cheap at over $1,000, so that held me back for a while. This year, I decided to go all in and do it. ... <a title="SXSW 2018: 3 Session Takeaways (Lessons From Kristina Halvorson, Content Panel with Slack, IBM & Visa, & Shark Tank Guest Judge Alex Rodriguez)" class="read-more" href="https://expresswriters.com/sxsw-2018-three-session-takeaways/" aria-label="Read more about SXSW 2018: 3 Session Takeaways (Lessons From Kristina Halvorson, Content Panel with Slack, IBM & Visa, & Shark Tank Guest Judge Alex Rodriguez)">Read more</a>