Whether you are a small business just getting started or have been dabbling in SEO for a while, one term you might have come across is “content strategy.” Still, the content calendar is the more important and often unspoken strategy you need to know. What is a content calendar, and what makes it the key ... <a title="Cracking the Strategy Code: What is a Content Calendar?" class="read-more" href="https://expresswriters.com/cracking-the-strategy-code-what-is-a-content-calendar/" aria-label="Read more about Cracking the Strategy Code: What is a Content Calendar?">Read more</a>
Content that connects with your audience is worth every penny. Having a single piece of content that speaks to your desired audience, and connecting to your audiences meaningfully, often results in a higher ROI. It is essential, whether you are a small business or large corporation, that you know how to connect with your audience ... <a title="Steps for Creating Content that Connects with Your Audience" class="read-more" href="https://expresswriters.com/steps-for-creating-content-that-connects/" aria-label="Read more about Steps for Creating Content that Connects with Your Audience">Read more</a>
There’s no denying that social media can be a powerful tool for your brand. Showing up consistently with helpful and unique content for social platforms helps you generate awareness for your brand. It also attracts leads and sales. But this can be tricky as you navigate social media algorithms to get your content noticed. That’s ... <a title="Optimizing Social Media Content: Which Platforms Are the Best to Optimize and How?" class="read-more" href="https://expresswriters.com/social-media-content-optimization/" aria-label="Read more about Optimizing Social Media Content: Which Platforms Are the Best to Optimize and How?">Read more</a>
You’re awesome at social media marketing. You’ve focused on creating timely and engaging posts with great content, so you stand out whenever you post. In this scenario, you’re doing everything right – except for one thing. What did you forget? Still scratching your head? Set aside the content aspect for a second – yes, we ... <a title="5 Ideal Examples of Social Media Optimization You Need to See" class="read-more" href="https://expresswriters.com/5-best-examples-optimizing-social-media-profiles/" aria-label="Read more about 5 Ideal Examples of Social Media Optimization You Need to See">Read more</a>
Writing a social media post doesn’t seem overly complicated. Should be pretty straightforward and simple to do, right? Actually, copywriting to attract the right audience from a business standpoint is a little more methodical than you might expect compared to writing social media posts as an individual. There’s a lot more at stake for the ... <a title="How to Write the Most Engaging Social Media Posts" class="read-more" href="https://expresswriters.com/how-to-write-social-media-posts/" aria-label="Read more about How to Write the Most Engaging Social Media Posts">Read more</a>
Saturday, January 26. I was browsing LinkedIn while wrapping up some work. Now, I try not to open my laptop much on weekends, but I’m an entrepreneur. You know what that means — sometimes, we work on weekends. That particular week had been quite the doozy. Our team director had resigned the weekend before, suddenly and ... <a title="Views Don’t Pay the Bills: What Happened After I Hit 85,000 Views and Went Viral on LinkedIn" class="read-more" href="https://expresswriters.com/linkedin-viral-story/" aria-label="Read more about Views Don’t Pay the Bills: What Happened After I Hit 85,000 Views and Went Viral on LinkedIn">Read more</a>
When you are on Facebook, do you ever realize that suddenly, you see a post from a page that you hadn’t seen in a really long time? In fact, you might have forgotten you’d liked that page at a certain point in near-obsolete history. That scenario probably sounds very familiar, and also sometimes frustrating as we all try to ... <a title="What Facebook’s Social Media Algorithm Changes in January 2018 Mean for Content Marketers" class="read-more" href="https://expresswriters.com/facebooks-algorithm-changes-2018/" aria-label="Read more about What Facebook’s Social Media Algorithm Changes in January 2018 Mean for Content Marketers">Read more</a>
Are you turning Facebook Likes into actual dollars in your company account? Most marketers begin their Facebook advertising strategy with enthusiasm, watching as likes pour in from people active in their target niche, and waiting for the big payoff… But more often than not, the payoff never comes. Beyond some new Page Likes and a ... <a title="Facebook Ads for B2Bs: The Insider Guide to a Facebook Advertising Strategy Mapped to Your Buyer’s Journey" class="read-more" href="https://expresswriters.com/facebook-advertising-strategy/" aria-label="Read more about Facebook Ads for B2Bs: The Insider Guide to a Facebook Advertising Strategy Mapped to Your Buyer’s Journey">Read more</a>
Twitter is all about brevity. It’s been this way since… well, always. It’s kind of Twitter’s calling-card. Pretty soon, all that may be changing. If this makes you immediately confused, I don’t blame you. Twitter has only ever been about those famed (and infamous) 140-characters – no more, no less. You have to mold your ... <a title="Is Twitter Changing Up the Web with 280 Characters?" class="read-more" href="https://expresswriters.com/twitters-character-limit/" aria-label="Read more about Is Twitter Changing Up the Web with 280 Characters?">Read more</a>
