Copywriting Craft
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What makes great copywriting? The answer varies widely depending on whom you ask. However, there is a constant string of qualities that embodies what the industry classifies as great: engagement,…
Do you know what “the glance” is? It’s the .7 seconds that we have to win readers. In that tiny time period, we have to get the audience to take…
Image source: TED Amanda Palmer is an artist that knows how to make a splash and uses great forms of copywriting. From her stint with the Dresden Dolls to her…
The 2014 Olympics were filled with talented people, glorious uniforms, and humor. It had its own twitter feed, and memes from different events were usually on the Internet within an…
Where were you on June 25th? Nigeria, Argentina, Bosnia and Herzegovina, Iran, Honduras, Switzerland, Ecuador, and France were all battling it out at the World Cup. The chatter around the…
Whether it is a stock image or the writer’s own, photographs really make a blog pop. Photos will grab the attention of the casual passerby or may convince a doubtful…
Most people have a mobile device nowadays. They carry phones, tablets, and e-readers everywhere with them and are constantly checking their email and social sites. This huge phase of mobile…
Image source: Mashable Grumpy Cat, also known as Tardar Sauce, is one of the longest lasting memes the Internet has ever seen. She took us all by storm with her…
There you are, sitting behind your computer screen wondering what in the world to write next. You want it to sound new, exciting, and original all while bringing people in…
There’s an incredible truth when it comes to the written word and ecommerce – a simple piece of content can mean thousands of dollars for your company. That’s right, just…
Image credit: Trinitynews.ie If you love award-winning historical movies that motivate you to pursue your most ambitious dreams, chances are that you have enjoyed (or will enjoy) The King’s Speech.…
The English language is, quite possibly, one of the strangest languages out there. Contradicting rules, incredibly unique words, and confusing idioms are just a few reasons why. Do you suffer…
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