Copywriting Craft
Copywriting for an International Audience
Just so you know, this blog is also subtitled, Where in the World is Carmen Sandiego? Why? Well, it’s hard not to relate the entire topic here in any way…
Copywriting Craft
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230 articles · updated weekly
Copywriting Craft
Are People Skipping Your Homepage? Study Says Traffic is Down 17% on Law Firm Homepages
Back in the day, your homepage was your most important asset. It was the first thing visitors saw and it was what drove traffic to your business. You spent time…
Copywriting Craft
What the Heck Are Internal Cliffhangers?
Image credit: Tumblr Grammar Nazis: you have to love them, or hate them. When it comes to grammar phrases, clauses, conjunctions, and all that good stuff, this could bring images…
Copywriting Craft
Wibbly Wobbly, Timey Wimey: 4 Ways TV and Movies Can Inspire Content
Image credit: screendwellers.com Are you stuck in a content rut and just can’t get out? Do you like TV and movies? TV and films can be incredible for content inspiration…
Copywriting Craft
Your Essential Guide to Creating Killer Subheaders for Web Content
This post was updated in January 2019. You spend hours perfecting your web content. You create a headline that’s unique, urgent, and ultra-specific. Like Michelangelo painting the Sistine Chapel, you…
Copywriting Craft
5 Irresistible Copywriting Examples
Some marketers out there manage to sell land on the moon, while others have a hard time trying to commercialize toilet paper, one of the most common, essential products that…
Copywriting Craft
Is Your Content Smarter Than a 5th Grader? 4 Steps To Readable Content
No matter if you're a lawyer or agricultural field surveyor, your website and your services should be worded in a way that everyone on the world wide web can read…
Copywriting Craft
Sprinkles and Icing Make the Cake: 4 Ways to Create Captivating Headlines
When browsing through your Facebook and Twitter feed, you are inundated with headline after headline. Some are trying too hard and some not hard enough, but when you come across…
Copywriting Craft
7 Reasons Why Good Copy Is Your Most Powerful Tool
Have you ever played a game entitled “Good Copy, Bad Copy”? The rules are simple. Oh wait; there is actually just one rule: you have to create good copy to…
Copywriting Craft
17 Ways to Get Creative and Not Spin Out Old Content
"I’m sick and tired of people saying that we put out 11 albums that sound exactly the same. In fact, we’ve put out 12 albums that sound exactly the same."…
Copywriting Craft
Infographic: The Era of the Content Beast
Embed this infographic on your own site Copy and paste this code into your blog post or web page: <a href="https://expresswriters.com/infographic-the-era-of-the-content-beast/"><img src="https://expresswriters.com/wp-content/uploads/2014/03/content-beast-890x6468.jpg" alt="Infographic: The Era of the Content Beast" title="Infographic:…
Copywriting Craft
5 Tips on Creating a Great Speech
We have all heard the at least one of the great speeches of history. This includes the inspiring, call to action speeches such as Martin Luther King Jr.’s I Have…
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From the team that ships sourced, cited content for mid-market and Fortune 500 brands.
Meet your editorial teamRecently published in Copywriting Craft
Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.