Copywriting Craft
Great Copywriting In Action: Tim Burton
Image credit: Listal.com We all know Tim Burton, whether we are solid Burtonites or if we have only watched a few of his films with friends or family. He is…
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Copywriting Craft
Great Copywriting: Sir Arthur Conan Doyle & the Infamous Sherlock Holmes
What makes great copywriting? The answer varies widely depending on whom you ask. However, there is a constant string of qualities that embodies what the industry classifies as great: engagement,…
Copywriting Craft
How Does Your Content Look At A Glance? Creating Irresistible Content
Do you know what “the glance” is? It’s the .7 seconds that we have to win readers. In that tiny time period, we have to get the audience to take…
Copywriting Craft
Great Copywriting In Action: Creative Artist Amanda Palmer
Image source: TED Amanda Palmer is an artist that knows how to make a splash and uses great forms of copywriting. From her stint with the Dresden Dolls to her…
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25 Copywriting Mistakes Website Owners Make
Picture this: it’s your best friend’s wedding. The two of you have been best buddies since grade school. You’ve been through it all. You’ve seen each other weather the best…
Copywriting Craft
The Olympics 2014: Gathering Copywriting Inspiration From the Games
The 2014 Olympics were filled with talented people, glorious uniforms, and humor. It had its own twitter feed, and memes from different events were usually on the Internet within an…
Copywriting Craft
Quality Copywriting On a Big Scale: The World Cup
Where were you on June 25th? Nigeria, Argentina, Bosnia and Herzegovina, Iran, Honduras, Switzerland, Ecuador, and France were all battling it out at the World Cup. The chatter around the…
Copywriting Craft
Taking Inspiration From How BBC Does Copywriting
Image Source: www.bbc.co.uk The BBC or British Broadcasting Channel is definitely a powerhouse in the television and news market. It used only to be available for British citizens, but the…
Copywriting Craft
How To Pick Awesome Images for Your Blog Posts
Whether it is a stock image or the writer’s own, photographs really make a blog pop. Photos will grab the attention of the casual passerby or may convince a doubtful…
Copywriting Craft
Purr-fection: How Friskies Does Copywriting
Image source: walmart.com Friskies – that wonderful cat food company with all of those wonderful commercials; whether you are a cat owner or not, you know this brand and what…
Copywriting Craft
5 Tips For Successful Copywriting In Mobile Marketing
Most people have a mobile device nowadays. They carry phones, tablets, and e-readers everywhere with them and are constantly checking their email and social sites. This huge phase of mobile…
Copywriting Craft
How To Convert Visitors to Customers With Your Web Copywriting
Do you have a lot of visitors to your site? Do you do a happy dance every time the number increases or you see someone from a faraway country stop…
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