Copywriting Craft
How Grumpy Cat Is Purrfect At Copywriting
Image source: Mashable Grumpy Cat, also known as Tardar Sauce, is one of the longest lasting memes the Internet has ever seen. She took us all by storm with her…
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Copywriting Craft
6 Tips for Creative, Original & Unique Content
There you are, sitting behind your computer screen wondering what in the world to write next. You want it to sound new, exciting, and original all while bringing people in…
Copywriting Craft
Ecommerce Web Copy: A Few Words Could Mean Thousands of Dollars
There’s an incredible truth when it comes to the written word and ecommerce – a simple piece of content can mean thousands of dollars for your company. That’s right, just…
Copywriting Craft
Taking Content Ideas from an Award-Winning Movie, The King’s Speech
Image credit: Trinitynews.ie If you love award-winning historical movies that motivate you to pursue your most ambitious dreams, chances are that you have enjoyed (or will enjoy) The King’s Speech.…
Copywriting Craft
34 of the Craziest Words in English
The English language is, quite possibly, one of the strangest languages out there. Contradicting rules, incredibly unique words, and confusing idioms are just a few reasons why. Do you suffer…
Copywriting Craft
Awesome Copywriting: Can It Replace A Commercial For Your Brand?
You’re sitting there and you have just gone through your site’s traffic statistics. You just released a snazzy new advertisement but have seen little change in the number of visitors…
Copywriting Craft
Copywriting for an International Audience
Just so you know, this blog is also subtitled, Where in the World is Carmen Sandiego? Why? Well, it’s hard not to relate the entire topic here in any way…
Copywriting Craft
Expert Showcase: Inspiration From ThinkGeek Brand Copywriting
Image credit: DonorsChoose.org ThinkGeek.com is an awesome site that is filled with all kinds of wonderful geek toys, accessories, clothing, and much more. Every day they seem to add some…
Copywriting Craft
Are People Skipping Your Homepage? Study Says Traffic is Down 17% on Law Firm Homepages
Back in the day, your homepage was your most important asset. It was the first thing visitors saw and it was what drove traffic to your business. You spent time…
Copywriting Craft
What the Heck Are Internal Cliffhangers?
Image credit: Tumblr Grammar Nazis: you have to love them, or hate them. When it comes to grammar phrases, clauses, conjunctions, and all that good stuff, this could bring images…
Copywriting Craft
Wibbly Wobbly, Timey Wimey: 4 Ways TV and Movies Can Inspire Content
Image credit: screendwellers.com Are you stuck in a content rut and just can’t get out? Do you like TV and movies? TV and films can be incredible for content inspiration…
Copywriting Craft
Your Essential Guide to Creating Killer Subheaders for Web Content
This post was updated in January 2019. You spend hours perfecting your web content. You create a headline that’s unique, urgent, and ultra-specific. Like Michelangelo painting the Sistine Chapel, you…
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Meet your editorial teamRecently published in Copywriting Craft
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