Copywriting Craft
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If you’re a writer – and if you’re reading this, you probably are – you have no doubt experienced that infamous bane of all creatives. It happens when you’re staring…
Niche industries or unique industries have it made -- they just don’t realize it. The competition isn’t as fierce in unique industries, such as high technological products. If you’re in…
Persuasive copywriting is the unicorn of online content. It’s elusive, secretive, and mythical. People whisper about it in darkened corners and tell stories about it to their entrepreneurial children. Everyone…
For the past several years, marketers have been predicting the rise of video. Today, there’s no doubt that video has landed in a place of prominence in the world of…
Writing a product description sounds deceptively simple. In fact, even the professional copywriter can fall prey to the number one mistake (you don’t want to make) when writing product description…
In the business and online marketing worlds, the goal is to motivate customers with potent calls to action. While a call to action may sound like a complex and hard-to-master…
Who doesn’t love a good secret? I know I do. I can’t help but feel excited when someone leans over, lowers their voice, and says, “Hey, can you keep a…
Everything in life or work has rules attached. Copywriting is no exception. Make no mistake: This is not an instance where breaking the rules will lead to better results. Rule-breaking…
Today, it’s impossible to have a good digital strategy without one crucial thing: SEO. SEO or search engine optimization is the cornerstone of highly visible, highly relevant online content. And…
Because of the Internet, the copywriting profession has blown from a small existence of professionals being paid exorbitant rates in a journal or media based career to dozens of people…
Many formulas never offer exhaustive answers or solutions to questions or problems in general copywriting, since there are always variables and uncontrollable factors that can change the envisaged outcome. But,…
Web copywriting is not rocket science, but it’s not as easy as it sounds either. There are no hard and fast rules, but there are things you have to avoid.…
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