Copywriting Craft
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Persuasive copywriting is the unicorn of online content. It’s elusive, secretive, and mythical. People whisper about it in darkened corners and tell stories about it to their entrepreneurial children. Everyone…
For the past several years, marketers have been predicting the rise of video. Today, there’s no doubt that video has landed in a place of prominence in the world of…
Choosing a service is all about choosing value. You want a service that meets your needs, but doesn’t break your piggybank. However, your true interest is in value. Your business,…
Writing a product description sounds deceptively simple. In fact, even the professional copywriter can fall prey to the number one mistake (you don’t want to make) when writing product description…
In the business and online marketing worlds, the goal is to motivate customers with potent calls to action. While a call to action may sound like a complex and hard-to-master…
Who doesn’t love a good secret? I know I do. I can’t help but feel excited when someone leans over, lowers their voice, and says, “Hey, can you keep a…
Everything in life or work has rules attached. Copywriting is no exception. Make no mistake: This is not an instance where breaking the rules will lead to better results. Rule-breaking…
Copywriting is a skill, no question. When it’s mastered down to a science, it can drive readers and prospects to take action that is profitable for businesses. But, at its…
Today, it’s impossible to have a good digital strategy without one crucial thing: SEO. SEO or search engine optimization is the cornerstone of highly visible, highly relevant online content. And…
Because of the Internet, the copywriting profession has blown from a small existence of professionals being paid exorbitant rates in a journal or media based career to dozens of people…
Copywriting services are everywhere, but most of us are hardly aware of it. How many times have you stopped to wonder who wrote the words on the cereals you have…
In the middle of the 1800s, the world of advertising began to take shape. As time went on, businesses were beginning to pop up around the globe and a number…
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