Copywriting Craft
5 Irresistible Copywriting Examples
Some marketers out there manage to sell land on the moon, while others have a hard time trying to commercialize toilet paper, one of the most common, essential products that…
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Copywriting Craft
Content Tools for Success: How to Create & Use a Case Study
If you're a successful agency in any part of the digital realm (web marketing, SEO, digital media, you-name-it) you probably have a lot of success stories to share and happy…
Copywriting Craft
Is Your Content Smarter Than a 5th Grader? 4 Steps To Readable Content
No matter if you're a lawyer or agricultural field surveyor, your website and your services should be worded in a way that everyone on the world wide web can read…
Copywriting Craft
Sprinkles and Icing Make the Cake: 4 Ways to Create Captivating Headlines
When browsing through your Facebook and Twitter feed, you are inundated with headline after headline. Some are trying too hard and some not hard enough, but when you come across…
Copywriting Craft
7 Reasons Why Good Copy Is Your Most Powerful Tool
Have you ever played a game entitled “Good Copy, Bad Copy”? The rules are simple. Oh wait; there is actually just one rule: you have to create good copy to…
Copywriting Craft
17 Ways to Get Creative and Not Spin Out Old Content
"I’m sick and tired of people saying that we put out 11 albums that sound exactly the same. In fact, we’ve put out 12 albums that sound exactly the same."…
Copywriting Craft
Infographic: The Era of the Content Beast
Embed this infographic on your own site Copy and paste this code into your blog post or web page: <a href="https://expresswriters.com/infographic-the-era-of-the-content-beast/"><img src="https://expresswriters.com/wp-content/uploads/2014/03/content-beast-890x6468.jpg" alt="Infographic: The Era of the Content Beast" title="Infographic:…
Copywriting Craft
5 Tips on Creating a Great Speech
We have all heard the at least one of the great speeches of history. This includes the inspiring, call to action speeches such as Martin Luther King Jr.’s I Have…
Copywriting Craft
How to Write Like Oscar Wilde: Use Elite Wisdom to Conquer Writer’s Block
If you’re a writer – and if you’re reading this, you probably are – you have no doubt experienced that infamous bane of all creatives. It happens when you’re staring…
Copywriting Craft
23 Ways to Know If Your Copywriting Sucks
There’s no need to be shy. You’re reading this because you’re worried your content, well, sucks. You get a few positive comments on your work, but you’ve noticed the results…
Copywriting Craft
Copywriting Basics for Unique Industries: 14 Ways to Come Up With Topics
Niche industries or unique industries have it made -- they just don’t realize it. The competition isn’t as fierce in unique industries, such as high technological products. If you’re in…
Copywriting Craft
Copywriting & Playwriting: Secrets of Great Writing from the Big Screen
Were you ever in a play? Most of us have tried our hand at acting at some point in our life. For the majority of us, it was in elementary…
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