Whether it is a stock image or the writer’s own, photographs really make a blog pop. Photos will grab the attention of the casual passerby or may convince a doubtful person to read your post anyway when the photo is combined with a stellar headline. Images are crucial to increase your blog views, but sometimes it is difficult to find the right image for your post. Let’s take this opportunity to look at the importance of images and three things you should consider when using them.
Are Images Really That Important?
Short answer: yes, images are important. Copyblogger says the reason images are vital to blog posts is because one simple image can create an emotional tie with your audience. Images also bring in readers who might not have read your post initially, but that image sure did catch their attention. Whatever the image does, whether bringing in an emotional tie to current readers or bringing in a new reader, it should always sum up your blog post. It might seem weird that a photo can do that, but we all judge whether or not a blog topic is interesting to us by the image the blog uses.
One of the best ways to learn is to have live examples. Several popular sites out there utilize images to gain the best results possible. Visit Buzzfeed, Mashable, MOZ, and Hubspot to see some great examples of using images in a powerful way. In addition, we utilize stock images for our blog posts and we have found some truly astounding images that relate with our content perfectly. This is attainable! Start looking through images and adding them to your blog posts to see incredible results from readers.
What to Consider When Picking Images
When choosing an image, there are many different things you will need to consider. Here are three things to think about as you use images on your site:
1. Do You Have The Rights? Rights to photos are crucial when you choose an image for your blog. If you steal someone’s photograph off Flickr or Google, you could be setting yourself up for some legal trouble in the future. Many artists will let you use their photos if you simply ask, but not asking is unethical, reflects badly on your company, and can cost more than a monthly subscription to BigStockPhoto.com. The best way to know if you are able to use an image is if it is listed under “Creative Commons.” You can use photos under CC as long as you properly attribute the photograph. If you are unsure, you should do some detailed research into the topic. You don’t want to be caught unaware and have legal problems regarding a simple image you pulled from Google.
2. Are the Photos Relevant to Your Topic? When choosing the right photo for your post, you must make sure it is relevant to your blog topic. You don’t want a photo of an adorable looking house cat if you are blogging about wild tiger and lion sanctuaries in the States. That would look very strange and wouldn’t give readers much confidence that you are a leader in your field if you can’t tell a regular house cat from a tiger or lion. Make sure the image you choose has an obvious tie-in with your blog content and attempt to make the photo a summary of your post. The best way to do this is to select the photo after writing your content.
3. Is It High Quality and Appropriately Sized? Another important element to consider is making sure your photo is high quality. You don’t want a low quality, pixelated image for your post because that will look sloppy and readers will click away quickly. Find images that are the highest quality possible to ensure that they are stunning and will grab your readers’ attention. We all love a good high quality image and we are more likely to click on a link that utilizes one for their post. Stock images are great for finding truly high quality images that will look great for your blog posts.
Images Are Expensive, What Should You Do?
A big concern for many people is how expensive the rights can be for one photo. A great idea to save money and budget appropriately is to set up a monthly or yearly subscription to a stock image site. This will help you allocate appropriate funding and will grant you access to hundreds of high quality stock images that will go with just about anything. This is what we do with our images and we are able to find some great ones our clients enjoy! Stock images are a great investment for copywriters and companies, and can provide you with many different photos from which to choose.