Image source: walmart.com
Friskies – that wonderful cat food company with all of those wonderful commercials; whether you are a cat owner or not, you know this brand and what they do. They’re a huge contender in the cat food industry and they always play on the fun aspects of a cat’s personality. They are part of the Purina food company, which is one of the top pet food companies and many vets prefer Purina over any other store bought brand. Today, we are going to focus on Friskies and how they do copywriting. While you might not think you can learn anything from a cat food company, you may actually find some helpful tips and gain some awesome inspiration. Let’s take a look at this purr-fect company!
Friskies Food For All Cats
Friskies has a huge selection of wet and dry food for cats and they make sure to market this selection as much as possible. They have food for indoor and outdoor cats, elderly cats, kittens, and a number of foods that you can use to spoil your cat such as their new breakfast food line. Friskies knows what it takes to bring customers in and they make sure always to have something fun and new for their client base. Friskies know the universal truth of all cat owners – they spoil their cats as much as possible.
How does this help you in your copywriting? Friskies understands what their customers want and what their customers do. This is a prime example of researching your client base and offering them something that appeals to their interests and needs. While it may seem boring at first, research is one of the best marketing ploys out there. The more you know about your client base, the more revenue you bring into your company. Start researching, much like Friskies, and start offering products or services that your client base wants and needs.
It’s All Fun And Games
One step that Friskies made that raised a few eyebrows and created a lot of funny YouTube videos was the decision to release iPad games for cats. This sounds dangerous, but cat owners love to spoil their pets and with proper protection for their iPad, the cats won’t damage it. These cat game apps were the first ever to be released by a cat food brand and cat owners loved the idea. This is a great marketing ploy for Friskies because they know people are more apt to trust a company such as Friskies instead of purchasing an app from a company they do not know. It also helped bring in more customers for Friskies. If people didn’t use the Friskies brand, they most likely switched to the food brand after purchasing these games.
Another way Friskies involved their clients was by providing them with a link to a live cat stream on Facebook. This live stream enabled viewers to control the cat toys and zoom cameras in or out. This was a great way to involve cat lovers with something they all enjoy, playing with cats no matter who the cats belong to. One of the nifty little catches to this marketing technique? If a person found that they really adored a little cat from this stream, the person was able to adopt the kitty and take him or her home. Such a great marketing ploy on Friskies part! Giving cat people to ability to do what they love – play with adorable cats and adopt one that needs a loving home.
This shows the importance of fun elements and client engagement in copywriting. Friskies knows that they will only continue to grow if they continue to interact with humans and their cats. This is something you need to learn, as well, in your marketing techniques. Engage with your clients in a variety of ways and try to make the engagement as fun as possible. This promotes a positive attitude from clients towards your company and makes them more likely to tell others about your company, as well.
Grumpy Cat Sponsorship
One of the best marketing ploys Friskies has taken has been using Grumpy Cat as their spokes-cat. The company is using this opportunity to meld something that is incredibly popular with the food brand. This promotes both Grumpy Cat and Friskies; a match made in heaven. They have several videos with Grumpy and she became the face of The Friskies, an award show created by the company.
This award show gives awards to various Internet cats and their accompanying videos and photos. It is a great way to market off of the Internet’s love of cats while bringing in more customers for the company. But we all know that Grumpy Cat does copywriting very well.
The Grumpy Cat sponsorship is a great example of doing something involving current trends and being relevant with your content. If Grumpy Cat was not popular, Friskies would find another famous Internet cat or whatever the current trend was. They will continue to do this as trends change, staying up-to-date with what their customers enjoy. You should take their example and continue to stay up-to-date on trends on the Internet, as well as trends within your field. Always stay relevant; customers will appreciate it.
Friskies Copywriting: In Closing
You can learn a lot from the Friskies brand and how they do copywriting. Visit their site and take a look at all of their other items and content they offer. They are constantly coming up with unique ideas to engage their client base and bring in new customers. You can watch them over the coming year to see how they adapt to changes within trends and see how they shift their approach in order to continue to market relevantly. Start crafting content that is fun, trendy, relevant, and something that everyone can enjoy. Once you do this, you will watch your client base begin to grow and you will start bringing in more revenue!