Explaining the Marketing Lifecycle | Express Writers
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The Marketing Lifecycle Explained

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  • The difference between a sales funnel and lifecycle marketing.
  • The four stages of the marketing lifecycle.
  • Why the marketing lifecycle better represents current customer journeys.

More about this ebook

Why Should You Learn the Marketing Lifecycle?

Marketing is a constantly shifting and quickly changing landscape. It’s no longer enough to think about your customers as transactions. These are real people who likely want to connect with your company to build trust before they purchase your services.

So, in order to help you understand why you should ditch the sales funnel, we’ve defined marketing as a lifecycle. We’ll dive into using a warmer approach to talking to your potential customers. This genuine approach to customer lifecycle marketing is essential to nurturing your audience.

After we explore what it means to establish a marketing lifecycle, we’ll discuss our four stages: awareness, interest and intent, decision, and loyalty. You’ll get an in-depth look at the content you can write and what it means to build your audience. This exploration will give you a better picture of what to expect as you grow your brand.

Once you feel comfortable with the steps you can take through a customer lifecycle, we’ll talk more about how current purchasing journeys fit better with a marketing journey that nurtures clients and helps you identify the kind of leads that work the best for your business.

We’ve built this guide as a one-stop shop to learn everything you need to know about adapting your content strategy to better create genuine connections and partnerships with the folks who need your services. The info that you glean from our content will enable you to step up your strategy and exponentially grow your business.

Ready to fuel your business with great content?