One of the most important tasks you undertake as a business owner is to convert your website visitors into leads, email subscribers, and paying customers. It sounds like a simple enough task, but we all know how challenging it can be to get people to convert.
So, is there some secret to increasing your conversions?
A quick Google search will yield tons of articles filled with strategies and tips, promising to improve your conversion rate. And sure, that advice is helpful. But the best way to generate results consistently is through the copywriting featured on your website.
Now, if you don’t have a knack for writing, this may shock you. However, the good news is that there are some simple copywriting hacks you can follow to make this process easier. And this article has plenty of practical tips that will make creating powerful copy a breeze.
12 Copywriting Hacks to Skyrocket Your Conversions
Whether you’re crafting copy for a landing page, a product description, or writing the perfect call to action to conclude your blog post, these copywriting hacks will come in handy. They’re sure to take your writing skills up a notch to encourage your readers to take action.
1. Always Keep Your Ideal Reader in Mind
This advice should come as no surprise, but it’s important to remember. When writing copy, you always need to create with your ideal reader in mind. That’s why you need to know who your target persona is.
As you write, envision yourself having a conversation with this person one-on-one. Treat it as if you’re talking to a friend, and the copy will feel more conversational over being a sales pitch. This also means you need to write like they talk, so don’t use complex jargon they don’t understand.
2. Use the Actual Words and Phrases of Your Target Audience
Building off that last tip, one of the most powerful copywriting hacks you can use will have people think you’re reading their minds. Now, the way to do this is by using the exact words and phrases they’ve said to you. It’ll basically be like they’re writing your copy for you, making your job easier!
To get this information, pay attention to what people say when leaving comments on your blog or social media. You could even send a reader survey to ask about their biggest struggles. Then, when you develop an offering to address their pain points, use their survey responses to write the sales page.
3. Focus on Your Unique Value Proposition
Odds are, there are tons of people online who offer the exact same thing as you. If you want to be the one someone chooses to spend their money with, you have to stand out. The best way to do that is by focusing on what makes you and your offer unique. Use your copy to differentiate yourself from the competition and communicate why your offer is the best option.
4. Write Compelling Headlines That Generate Clicks
According to Copyblogger, eight out of 10 people will read your headline copy on average. However, only two out of 10 will continue to read the rest of your blog post or web page. That means you need to write headlines that garner attention and generate clicks. Your headlines should leave your reader wanting more, so they have no choice but to click through to your site.
To do this, add statistics and numbers to your headline when appropriate. For instance, this blog post has a number in the headline, indicating how many tips the reader will receive. You can also use your headline to evoke emotions or promise to provide a solution to a common pain point.
5. Show Them What Life Could Look Like if They Take Action
One of the best copywriting hacks to skyrocket conversions is to take your audience on a journey. You can paint a picture of what their life could look like after they’ve received access to your freebie or purchased your offering.
Answer the following – What kind of value will this offer add to their lives? What kind of transformation can they expect to experience? People need to know what’s in it for them. And by focusing on the result, you’ll see more conversions than if you simply focus on the details of the offer.
6. Eliminate Any Obstacles Preventing Them From Taking Action
Sometimes you can do everything right, and your audience will still be on the fence. That’s when you need to eliminate any obstacles standing in their way. So, put yourself in their shoes. What questions do you think they’re having when they’re deciding whether to purchase something? Why do you think someone might be hesitating to act?
Address those concerns in your copy by directly calling out the emotions they’re feeling. Answer the questions they’re asking themselves. They’ll feel like you’re in their heads, providing an answer to everything they’re wondering. And ultimately, they’ll feel more confident in taking action.
7. Use “You” Instead of “We”
When writing copy, it’s tempting to talk about yourself by using the words “we” or “our.” However, that’s not really going to resonate with your reader. That’s because your reader doesn’t necessarily care about your company or your offering in general. Rather, they care about what your offering can do for them. Review your copy before publishing and remove any instances of “we” or “our. “ Instead, try using the word, “you.”
8. Make Sure Your Copy is Easy to Read With Proper Formatting
Whatever you do, don’t forget to format your copy after you’re done writing. There’s no bigger turn-off to your reader than one gigantic block of text. It’s overwhelming and hard to follow. People may be more inclined to leave your site rather than attempt to read your content in its entirety.
That’s why you need to format your copy before hitting publish. This can be done by incorporating headings to differentiate each section, bulleted lists, and images to break up the text. This is one of the most important copywriting hacks because people might not bother reading otherwise.
9. Add Social Proof to Really Seal the Deal
How often do you read reviews before making a purchase, especially if it’s expensive? Probably quite frequently. Your target audience operates the exact same way. Sometimes they’re on the fence about signing up to buy something, and they need a little extra convincing. The best way to do that is through social proof or testimonials.
When someone can see the positive experiences others have had, they’ll be more likely to convert because they’ll want the same results or to feel the same way. So, if you’re creating a landing page, add a few testimonials between different sections. It breaks up your copy and allows people to see how your work has impacted real people.
10. Communicate Urgency When Appropriate
One of the copywriting hacks sure to inspire action right then and there is to communicate urgency. There won’t always be a time when it’s urgent for someone to take action. For example, your opt-in freebie for your email list isn’t going anywhere. They won’t miss out forever if they don’t sign up immediately (unless it’s disappearing). So, never fake urgency for the sake of generating conversions.
However, if your offer is expiring, make that clear with your copy. Tell people when the last day is to sign-up for or purchase something. If there are limited spaces available, communicate that as well. This informs your reader that they’ll need to decide quickly if they don’t want to be left out. It’s perfect for driving conversions in a short timeframe.
11. Have Someone Else Read Your Copy and Offer Feedback
Sometimes we get a little too attached to our work. Or we may think something makes sense when really it doesn’t. The best way to ensure your copy is a hit with readers is to have another set of eyes look over your content.
This third party will be able to spot any errors (spelling or grammar) and can offer feedback if they feel it’s missing the mark. Constructive criticism goes a long way in helping you to become a better writer, so never be afraid to ask for a friend or colleague’s opinion.
12. Be Willing to Test Your Copy and Make Adjustments
You aren’t always going to get it right the first time. And there’s nothing wrong with that! One of the best copywriting hacks you can implement is to be willing to test your copy to see what really resonates with your audience. After all, you won’t know what works until you review the data.
Dive into your analytics to see if people are taking action. Are they clicking your buttons or links? If not, your call to action might not be strong enough. Rewrite your copy and see if it helps drive the conversions you desire. Give it time and review your analytics again. See which one was more effective. This is where A/B split testing really comes in handy. Just be patient because it’ll be worth it in the end.
Generate Conversions With Professional Writing
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