This post was originally published on April 4, 2017 and completely updated on April 21, 2020.
Blogging is an exciting, dramatic way to grow your brand.
In fact, 90% of B2B and 70% of B2C businesses are using content to promote brand awareness, increase ROI, and build authority in their industry.
Need some inspiration on this?
For example, there’s #1 New York Times’ bestselling author Mark Manson.
Mark started his blog in 2009.
Fast forward five years later, and he’s enjoying a readership of two million people.
And if blogging was powerful for Mark Manson in 2009, think of what it can do for you today.
- 57% of marketers say blogging helped them gain new customers.
- B2B companies with blogs enjoy up to 67% more leads than companies without blogs.
We’ve been blogging for nine years, and it’s accounted for 99.9% of our entire client base, presence, and revenue.
Are you reading this, but you haven’t started consistently blogging yet?
Now–more than ever–is the right time to create consistent content. Get found by the people doing 6 billion+ searches on Google every day.
Below you’ll find the biggest reasons to start blogging today (#1-#17).
Already have a blog but feeling that it’s not getting you the results you want? Read #18-#41 to learn how to improve your blog posts based on these 2020 statistics.
Blogging in 2020: Blog Statistics to Inspire You to Start (or Keep) Blogging
1. 77% of Internet Users Read Blogs
According to Statista, there are 4.54 billion active internet users.
Since 77% of these users read blogs, that’s 3,495,800,000 people who’d potentially be interested in content you publish!
2. Websites with Blogs Have 434% More Indexed Pages than Websites without Blogs
If you want Google to notice your website, you need a ton of relevant content it can crawl and index. You want to show Google you have the answers searchers are looking for.
With a blog, you’ll be able to produce page after page of optimized content. This gives Google more to index – up to 434% more than websites with no blog.
3. 68.5% of Buyers Say a Blog Makes a Website More Credible
When you update your blog consistently with authority-level content, readers can’t help but form a high opinion of your brand. Showing your expertise in your blog will help you build trust with prospects.
4. 57% of Marketers Say They Gained New Customers through Blogging
Blogging converts people in a special way.
It isn’t like with advertisements, which interrupt what people are doing and shove (often unwanted) information into their faces.
Blogging works the other way around. People come to you looking for solutions to their problems. You improve their lives. In the process, you form a strong relationship of trust.
It’s not a surprise that more than half of marketers say they’ve gained new customers through blogging!
5. B2B Companies with Blogs Get 67% More Leads than Those Without Blogs
A ton of old lead-generation tactics are no longer working. When you do old-school email marketing and use repetitive landing pages, people only feel annoyed and frustrated with your brand.
On the other hand, blogs are a sure-fire way to attract people who are already actively looking for your brand.
6. Using Blogging as a Marketing Strategy Gives You 13x More Chance of Achieving Satisfying ROI
Paid ads are expensive. And since people are avoiding and ignoring them more and more, you can spend a ton of money without enjoying the ROI you’re looking for.
If you’re unsatisfied with your paid ads, try blogging. It’s not a get-rich-overnight scheme, but with patience and hard work, you can get up to 13x more ROI than you’re getting today.
7. Each Month, 77 Million Comments Appear on WordPress Blogs
This means readers are excited and engaged. They don’t just absorb content, they interact with brands as well.
8. There Are 409 Million Readers on WordPress Alone
And WordPress isn’t the only blogging platform out there. There’s also Tumblr, Blogger, Wix, Joomla, Gator, and tons more.
9. Blogging Helps You Gain Up to 97% More Links to Your Website
Links are gold to content marketers. They don’t only bring in new traffic, they also show Google a website’s value.
But getting links to your site without a blog is nearly impossible. Other bloggers want to link to stellar content, not random web pages.
10. People Are 61% More Likely to Purchase from a Company that Produces Unique Content
Buyers today are skeptical. They aren’t as easily “sold” or “closed” as they used to be.
So, before deciding on a product, they do research. They read reviews. They study blogs. Only then do they make a decision.
11. 34% of Buyers Will Make an Unplanned Purchase After Being Convinced by Quality Content
As marketers, we all love it when people at the very top of the sales funnel pull out their wallets and buy.
However, it isn’t too common. Usually, it takes people time to decide on buying something.
This is where amazing content comes in. Quality content can convert up to 34% of buyers so they make a purchase without previous planning.
12. 71% of B2B Buyers Read Content During the Buyer Journey
You already know that blogging is excellent at the top of the sales funnel. It sets up your brand as an authority and helps you gain new leads.
However, blogging is also great for the consideration and decision stages. There’s special content like case studies and infographics you can produce to gently lead a buyer to desire your product or service.
13. 70-80% of All Searchers Prefer Organic Results to Paid Ads
47% of people now use ad blockers. Even those who don’t use one seldom respond positively to paid ads.
14. Posting 16 Blogs Per Month Will Give You 3.5x More Traffic than Posting Less than 4 Blogs a Month
Crafting four blogs per week is a huge deal if you’re already tied down to all the duties of running your business. However, it does pay off in traffic, leads, and overall engagement with prospects.
So, if you’re having a hard time writing blogs to publish consistently, it’s an excellent idea to delegate the task to skillful expert and authority writers.
15. Brands with 400 Blog Posts Have 3x More Leads than Brands with 100 Blog Posts
As mentioned, blogging isn’t a get-rich-overnight scheme. In fact, you won’t even start seeing results in the first one to three months.
But blogging success does build over time. Once you reach 400 blogs, you’ll notice your traffic is on another level compared to when you had only 100 blogs.
16. Increasing Your Blogs by 100% Gives You a 300% Increase in Traffic
Let’s say you have 50 blogs and 1,000 daily site visitors. Increasing your blogs to 100 will potentially lead you to gain 3,000 daily site visitors.
17. Business with Blogs Get Twice More Email Traffic than Businesses without Blogs
No, email is not dead. In fact, email marketing is 40x more effective than social media marketing. Buyers also make purchases 3x faster than on social media.
When you start a blog, you can capitalize on powerful ways to grow your email list. You can offer unique freebies readers can enjoy in exchange of their email addresses.
This is a sure-fire way to power up your email marketing.
18. It Takes an Average of 3.5 Hours to Write a Blog Post
Five years ago, most bloggers wrote a post in under two hours. Jump to 2020, and we see higher-quality blog posts written in 3-4 hours.
Is the extra time worthwhile? Yes! In fact, 38% of bloggers say spending 6 hours writing a blog post gives them excellent results.
19. Blog Post Length is at an Average of 1,236 Words
Gone are the days of the micro 500-word blog.
Today, expert bloggers are investing huge chunks of time into crafting detailed, value-rich posts. This accounts for blog posts getting longer than ever and including guides, infographics, stats, case studies, and expert advice.
20. The Strongest Blogs Are Over 2,000 Words
Long-form content is closely related to success. This is because “big content” gives searchers everything they’re looking for in one single source.
21. The Sweet Spot for Blogs is Between 2,250-2,500 Words
Just because blogs over 2,000 words get the highest engagements doesn’t mean you should go ahead and write a 10,000-word guide every week.
Keeping your blog post in the sweet spot between 2,250 and 2,500 words gets you the most organic results.
22. Publishing Daily Promises Strong Results
There’s a close relationship between publishing blogs consistently and success.
If your time allows it, aim to post one value-rich blog each day. However, limit yourself to posting once a day. Stats show that posting more than once a day diminishes strong results.
23. Featuring an Image Every 75-100 Words Will Get You 2x More Shares
No want wants to read a whole page of never-ending paragraphs of text. People want light, easy reading with a ton of visuals to keep them focused and entertained.
24. There Are 500 Million Blogs Online Today
The first blog appeared in 1994, written by U.S. journalist Justin Hall. By 2000, the number of blogs had grown to 23.
By 2006, that number hit 50 million.
And that’s just 10% of the number of blogs on the internet today!
But the sheer number of blogs online today doesn’t correspond with the number of successful bloggers.
25. Only 31% of Bloggers Make Money from Blogging
There are people who blog about their personal experiences, travel, or anything that comes to their minds. This 69% are bloggers won’t don’t make a single cent out of their writing.
The 31% who do make money blogging have a monetization plan to back them up.
26. Only 2% of Bloggers Earn a Nice Living from Blogging
Only 2 out of 100 bloggers earn more than $150K a year.
Depending on how you approach it, this could be either good or bad news.
It’s bad news because even though there are 500 million blogs online, only a tiny margin of these blogs earn a sizeable income.
It’s good news because there’s not as much competition as you think out there. With a powerful content strategy in place, you can easily become one of the 2% of highly-successful bloggers.
27. 43% of Readers Merely Skim Blog Posts
People are in a rush online. Only a tiny percentage of them will actually sit down and block off enough time to carefully read a blog post from start to finish.
To make sure they stay on your blog, take extra care with your post’s structure. Make it scannable. Keep paragraphs as short as one or two lines. Add sub headers and bulleted lists.
When readers skim through your post and see a ton of valuable, easy-to-digest highlights, chances are they’ll go back and read it from top to bottom.
28. 36% of Readers Like to Read List-Based Headlines
Here are two ways you can title your blog:
Title 1: How to Lose Weight Fast
Title 2: 5 Easy Ways to Lose 10kg in 4 Weeks
As a reader, which headline would you click?
If you chose headline #2, you’ve chosen a list-based headline. Yes, they’re that attractive.
29. 17% of Readers Prefer the How-To Headline
Here are two examples of successful how-to titles.
30. 77% of Bloggers Publish How-To Posts
How-to posts are powerful because:
- They show a blogger’s expertise.
- They solve readers’ problems.
- They’re simple, practical, and actionable.
31. 40% of Bloggers Say Guides and Ebooks Promise Strong Results
Although these two forms of content are time-consuming to write, they will give you strong returns for your effort.
32. 35% of Bloggers Publish Original Research
Original research is a growing trend. Instead of quoting someone else’s research, bloggers are setting out to conduct their own research and write about it themselves.
33. 85% of Bloggers Say Original Research is Effective
Of this group, 39% say original research promises “strong results.”
34. The Average Reader Spends Only 37 Seconds on a Blog Post
The numbers are scary – 37 seconds! That’s not enough time to show readers your unique content and expertise in your industry.
To save your blog from losing valuable traffic and leads, make sure readers find it impossible to stop reading your posts.
- Give them information they can’t find anywhere else.
- Keep them hooked with a fun, friendly voice.
- Back up your writing with power stats.
If you’re able to develop a solid following, you won’t have to worry about readers spending less than a minute on your posts.
35. 60% of Bloggers Guest Post
Why write guest posts on other blogs when you have your own platform?
- You can drive targeted traffic to your own site.
- You establish credibility as a blogger.
- You can link to your site (increasing your backlinks).
36. 34% of Bloggers Update Old Content for Greater Results
When you produce a stellar piece of content, it can rank highly on Google for years.
However, it won’t always stay relevant. For instance, facts you stated in the blog become outdated. People won’t click on it when they see it was published five years ago.
The good news? You don’t have to write a whole new post from scratch. Simply update your old highly-ranking post and you’ll continue to enjoy amazing results from it.
37. The Most Successful Blog Titles are Between 6-13 Words
The sweet spot? Eight words. This is long enough to be ultra-specific and unique, but short enough to be read at a glance.
38. Using Your Own Photos Converts Up to 35% More than Using Stock Photos
Your readers want to feel a deep connection with you. They want to see your brand on a personal level, which is hard when you’re using a bunch of generic stock photos.
So, get candid on your blog. Snap real photos of what’s going on in your company. Show readers what’s happening behind the scenes.
39. 62.96% of Readers Consider Blogs with Multiple Authors Trustworthy
To spice your blog up and increase readership, invite industry experts to regularly guest post on your blog.
40. 34% of Bloggers Check the Analytics of Each Blog They Post
It’s not enough to type up a blog post and hit publish.
You also need to find out if readers like it.
Do they read the whole blog? Do they share it? Do they click through to other pages on your site?
41. 88% of Bloggers Say Gating Content Is Effective
Gating means putting your blog behind lead gen forms, one of which is an email address form. Almost all bloggers who do this report strong results.
In 2020, it has become even harder to reach prospective clients.
So, instead of pushing your brand into people’s faces, why not make them come to you on their own? Why not create huge value for them so they can’t help but return to you again and again?
The way to do this is by blogging.
In 2020 (and beyond) there’s a ton of reasons to blog. Here are the top key takeaways:
- Blogging gets results. You’ve seen it in the stats listed above. 70-80% of internet users prefer organic results to paid ads. 57% of marketers gain new clients through blogging. People are 61% more likely to purchase products from a company with unique content.
- There’s a wealth of information on blogging to help you come up with blogging best practices.
For example, we now know that the optimum length of a blog is between 2,250 and 2,500 words. It’s a great idea to guest post and invite guest bloggers. The most successful blogs are how-to blogs.
So, are you ready to succeed with your own killer blog?
If you want to get standout content for your blog, we’re here to help you. Visit our content shop for pricing.