There you are, sitting behind your computer screen wondering what in the world to write next. You want it to sound new, exciting, and original all while bringing people in and making them want more. Currently, you might be feeling stuck because you just don’t know how to go about crafting this creative content and all of the standard blog posts you’re writing just aren’t cutting it. This blog is going to explore a few tips that will help you start crafting unique content and help you stand out in crowded Internet-land.
1. Craft Perfect Headlines
A huge part of creative content is your headline and sub-headers. Finding the right ones for your blog will help make it pop and stand out from all others. Headlines are what draw people in, so you want it to reflect your blog while also being unique and interesting. Sometimes, it is easier for you to come up with the perfect headline after you have finished writing your blog because you will be able to pick the best headline possible for it. Other times you will need to have a headline chosen in order to know how to write on the topic. You can go to popular websites and see how they formulate their headlines to give you ideas and inspiration for future ones.
In addition, sub-headers are important. These are the mini-headlines people will read when they click the link to your page. We all do this. We open a page, scroll down, read the sub-headers and decide if we need to read it. The best thing to do here is craft some very interesting sounding sub-headers that give just enough information to tease readers, but not enough to make them feel they don’t need to read your blog. Sub-headers are also handy for you because they create an outline for you, keeping you on track and on topic.
2. Marvel Has Visuals Down To A Science
Whether we are fans of Marvel or not, we enjoy the gorgeous quality of all Marvel films. It is because of this quality that many people are gearing up to go see a film based on a band of heroes that aren’t very well known (Guardians of the Galaxy), but consumers know that Marvel means quality and enjoyment.
You will want this type of quality in your writing to keep people coming back. Utilize visuals with your content and create stunning looking formats for your blogs, utilize great stock photos for a blog photo, or craft an engaging infographic that is visually appealing. Visuals appeal to the masses and the more visually appealing your site and blogs are, the better.
3. Geek Is The New Sexy
We aren’t sure if you’ve noticed or not, but geek (or nerd) is the new sexy. People love to learn about things and they want content that makes them feel knowledgeable while teaching them something new. They don’t want something that continually talks down to them nor do they want something filled with information that was “so yesterday.” “How does this pertain to creativity?” Simple. The more you teach someone something in an easy to understand way, the more likely you are to be creative with your writing. Just try it and watch the creative juices begin to flow. You’ll find new ways to write sentences and your descriptions will help paint an excellent picture in readers’ minds.
4. Take A Lesson From The Doctor: Focus On Your Fans
A huge thing Doctor Who has done with the reboot is doing things for the fans. Sure, you’ll hear angry comments here or there, but most of the time everything is done with the fans in mind. On the DVD commentary, you even learn that the producers and director shied away from a big re-introduction scene of the Doctor and opted for a more personal touch; same with viewing the inside if the T.A.R.D.I.S for the first time in years. Do this with your writing. Focus on your readers instead of the search engines, and you’ll find it much easier to be super creative and come up with some great, unique web content. Write what you know they’ll be interested in hearing or what they’ll be interested in learning. This puts you on a personal level with your readers and makes you not seem like some unknown entity within the Internet.
5. Netflix and Barnes and Noble Are Great Resources
We aren’t referring to their content campaigns, but those could be helpful too! We are talking about what they sell and what their business is; books, television shows, and films. These are chockfull of information ready to inspire you and get your creative mind pumping at full power. Many people say these are timewasters, but when you just can’t think of a creative way to write your content these forms of media might just be the best thing for you. It gives you a chance to turn your mind off and just rest, while enjoying a show or book that stimulates your brain. You’ll notice as you take these breaks, that all of the sudden ideas spring up out of nowhere. Make sure you have a pen and notepad nearby to write down all of your ideas or head on over to your computer to write from great unique content!
6. Use Stories To Make Your Content Unique
Storytelling is something that has been around since the dawn of humanity. We haven’t been able to go through our lives without stories and we all enjoy them, no matter what they are about. Use this as a great way to start writing creative and unique content that will be shared multiple times. You may not publish all of your storytelling content, but it will get your brain thinking about many different topics and ideas. Even just writing a creative story for you can do this. You can write a story about your brand for your upcoming company anniversary or you can write a story about helping at a local charity or farmers market. People love these stories and will eat them up quickly.
When In Doubt, Rest
If you are still having a hard time crafting unique content, don’t stress out! It is OK. This is something all copywriters go through and we can all understand the real struggle of crafting unique content. One of the best things you can do if none of these tips are working is take some time to rest your mind and enjoy life. Go for a walk, grab some ice cream, or get out of your house to see a movie. This will help your brain shift from focusing on your content and, just like with point number five, you will notice that ideas start coming to you out of the blue. So go grab some Starbucks, enjoy life, and get back to writing. You’ll be pleasantly surprised with all of the unique content you come up with!