Content Marketing

What is Pillar Content? How to Write Pillar Pages That Resonate with Readers and Earn Higher SERPs

By now, you probably know that content is the foundation of a successful SEO strategy. The problem with content is when companies put too much emphasis on the number of blog posts, rather than the value of the information inside. Assaulting your readers with a barrage...

Copywriting Services: The Ultimate List of Content Tasks Every Marketer Should Be Delegating

The right words, whether in the form of copy or content, can make a huge difference for your marketing. If you can speak to your audience in a way that moves them, inspires them, informs them, or clarifies complicated ideas for them, you’re far more likely to be...

Switch to Managing Instead of Doing: The Secret to Content Marketing Planning Success

I started Express Writers with nothing but $75, a dream, and my passion for writing. It all began in 2010. I was in college, trying to get a degree I didn’t even want. One morning I woke up and thought: Why not do what I love? That day, I decided to figure out online...