If you’re an avid Twitter user, it’s likely that you noticed a change in the service at the beginning of October. This change goes by a simple name: Moments. And it’s accessed by the lightning bolt “Moments” tab at the top of Twitter now:
It’s the next big thing in the Twitter universe.
People familiar with Twitter know exactly how expansive the service is – approximately 500 million Tweets cross the site on a daily basis – and it’s impossible to see it all, no matter how often you refresh the screen.
What’s more, much of this interaction is specific to Twitter and doesn’t take place anywhere else on the web: Tweet fights between celebrities, conversations between social or political features or, recently, President Obama’s viral tweet inviting young scientist Ahmed Mohamed to the White House after the high school student made a clock that his high school mistook for a bomb and suspended him for three days for.
In short – Twitter is a great place to interact with your favorite musicians, leaders and politicians, but it can be tough to gather everything that interests you into a convenient place and, if you slack on interacting with the app for a day, you’re bound to miss important news and events. Fortunately, Twitter moments is here to make that reality go away for good.
Currently, Moments is available to US-based Twitter users on Android, iPhone, and Desktop devices. To make the service more accessible, however, a Moment can be shared across all locations, which means that if a person in the US shares a moment, it can be accessed be a user in Europe ahead of the service’s release in those areas.
How Twitter Moments Works
There are many places to get news online but, unlike many typical news outlets, Twitter Moments blends input from around the Twittersphere into one convenient place – so you can access tweets, videos, GIFs and interviews about a certain topic all in one place.
Currently, the Moments pages are assembled by Twitter’s curation team, which pulls content from sites like Buzzfeed, Entertainment Weekly, Mashable and the Washington Post. However, Twitter has announced that Twitter users will be able to curate their own Moments in the coming months, which will allow for more customized sharing and unique and highly viral Moments pages.
To check out Moments for yourself, log into Twitter and click the lightning bolt icon at the top of your dashboard.
This will open a page full of Moments that are happening or are important right now.
These stories update throughout the day as the news rolls in, events take place or new details are added to previously published stories. To make the Moments experience easier for users, the page also features tabs divided into “News,” “Sports,” Entertainment” and “Fun” tabs that users can click on for niche-related news from the last several days.
How to Engage with Moments
In addition to gathering a ton of important news into one easy-to-access platform, Moments also offers several features that make the platform easy to use and fun to interact with. Click on a moment, for example, and you’re taken to an introduction page with a description of the story.
Once you’ve landed on the intro page, swipe right on a mobile device (for info on how to use the service from a desktop platform, check out this tutorial) to read the story, complete with full-bleed photos, videos set to auto-play, Vines, GIFs and anything else the story has to offer.
If you want more, tap the screen once for the option to favorite, Tweet or Retweet right from the story’s homepage. When you’re ready to leave, simply swipe up or down to exit the moment and head back to the Moment guide screen.
If there’s a rapidly developing story you’re interested in, you have the option of following the moment or even embedding it in your website by clicking a link located at the top of the page.
Embedding a Moment into your site is yet another way to stay current on rapidly developing news and to involve others in the one-stop shop that is Twitter Moments.
The Reasoning Behind Twitter Moments
Since its launch date in 2006, Twitter has been a go-to for news, current events, and gossip. The site has been so powerful, in fact, that it’s been credited as a vehicle for social change and a huge driving force behind events like the Twitter revolution and mass protests in in Moldova or the 2009 Iranian elections, during which people used Twitter to spread news and display their solidarity with the protestors in that area.
One of Twitter’s main boons – its impressive speed – is also one of its largest drawbacks. On Twitter, news gets out quickly but it also changes quickly, meaning that users who aren’t literally constantly engaged with the app are going to miss a fair amount of the content that hits their home screen. Moments is an attempt by Twitter to change this.
According to many industry experts, by slowing down the pace of the news and grouping important stories into Moments that users can consult after the original stories have broken, Twitter is hoping to make the entire service easier to access for users who aren’t familiar with Twitter.
In that same vein, though, Moments has the potential to change how people interact with Twitter and may spell less interaction with live events and more interaction with the Moments pages – topic-based stories, videos, and live news pages displayed in a somewhat static format.
Promoted Moments 101: How Moments Applies to Marketers
Although the Moments feature is currently ad-free, Twitter is planning to feature Promoted Moments within a few weeks. This means that when Twitter users log into their Twitter dashboard and click on the Moments icon, they’ll see a Promoted Moment in each topic tab. These Promoted Moments will be used by brands for curated tweets. This is projected to work an awful lot like sponsored hashtags or promoted trends work right now in that it will be another way for advertisers to target specific audiences and promote certain events.
This, in turn, opens up a new avenue for advertisers as a whole. If a company has enough content to fill a 24-hour Moments slot, the service can prove to be a valuable way for them to consolidate releases, updates and news events into an easily accessed Moment for their fans to find.
Additionally, the rich, image-based presentation is something that Twitter has historically lacked. That said, its introduction promises to be a more user-friendly way to engage with Twitter and has the potential to draw new users to the service and, consequently, to the advertisers’ content. Plus, since we already know that visual content is a powerful tool for marketers, Moments’ vine-based presentation offers an exciting, visual, evocative, emotional presentation that can communicate clear messages to consumers and grab attention more quickly than text-based advertisements.
Specifically, this platform opens up an avenue for advertisers to tell stories in a brave new way. Historically, Twitter users scanned through a tweet feed at mach-10 speed, zooming right past many Tweets that may have been perfectly interesting or engaging. In the Moments platform, however, videos are set to auto-play, which means that users may be more compelled to stop to catch the intro of a video they find interesting. This plays back into the fact that the entire Moments platform is designed to encourage users and marketers alike to slow down, to treat the service more like an Instagram feed and to spend time scanning each piece and interacting with the ones they find interesting, exciting or compelling.
The Future of Twitter Moments
While there’s no telling exactly what moments will look like or how popular the service will be just yet, it seems promising and many users and marketers are excited about it. Heck – even MC Hammer has endorsed the service and that pretty much means the sky is the limit, right?
Jokes aside, the likes of Brian Kelly are already calling Twitter Moments the “largest newsroom in the world” and he might just be right. Twitter has always possessed a huge amount of power to dispel information in a rapid, effective, viral way, and many marketers and users believe that Twitter Moments has the potential to revolutionize the service and propel Twitter into a new phase of business.
For now, we can only speculate about the what the future of Moments holds. Until it all pans out, though, I’ll tell you this: Moments is a great way for Twitter to fulfill user need for beautiful, image-dense displays while also staying true to its original mission of quick, accessible information for all users, everywhere.
For awesome social content services, don’t forget to check out our Content Shop.
Getting content and getting it fast is important in the world of the Internet, isn’t it?
When you see an interesting article, you want to click and read without having to wait for several seconds.
Facebook knew this way back in May, creating a new content delivery platform called Instant Articles. And now it looks like Google and Twitter are teaming up for something similar.
What is this new content delivery platform? And how can you use it for your content?
Avengers, Assemble: Google and Twitter Teaming Up for a Content Delivery Platform
Back in May, Facebook announced a new content delivery platform called Instant Articles. The plan on Facebook’s part was to offer original content from companies directly on Facebook instead of third party sites.
They’ve continued this with the revamp of Notes, creating a powerful long-form content platform.
And Google and Twitter did not want to be left out. Recode reports that many Twitter users are noticing that articles load instantaneously now, instead of waiting for a few seconds for it to load. Are you seeing the similarity with Instant Articles?
Once you get passed that similarity, you’ll notice a few interesting differences.
This isn’t necessarily being hosted directly on Google and Twitter; in fact, both channels want to make this an open source service. This gives several tech companies the opportunity to use this and build on it for their own needs.
This is a great opportunity for websites, and since this is based on cached websites instead of an individual content platform, it is open to everyone. And, you won’t lose out on ad revenue either.
How is this Going to Compete With Facebook’s Instant Articles?
The biggest way Google and Twitter’s new delivery platform is going to compete with Instant Articles is simply that it is open source.
Instant Articles is only for Facebook and isn’t available for everyone yet. However, with this platform, every single publisher will benefit.
When it comes to using Facebook, Mashable points out that it really is a difficult position for publishers. Instant Articles shows that people need to jump on the Facebook bandwagon or they could lose out.
However, it could also get to the point where people rely too heavily on Facebook and forget other channels.
This isn’t so with Google and Twitter, which is making this new option immediately attractive to many publishers both large and small.
Is This Going to Drastically Changes Online Content Delivery?
Thankfully, this new change isn’t going to be a drastic change. It just means that you need to focus heavily on content creation.
And really, you should already be focusing on it.
Creating excellent content pieces that people will click on is the biggest way that you can take advantage of this excellent opportunity.
Content creation is an incredible way to deliver content your clients want to see, providing them with value. This can definitely help you stand out from all of your competitors, making you someone people will trust quicker.
7 Ways to Prepare for Google and Twitter’s Content Delivery Platform
When it comes to creating excellent content and preparing to utilize Google and Twitter’s new setup, there are a few things you can do.
I am going to take a look and help you create some awesome long-form content pieces that people will click on and love to read ASAP.
1. Prepare to Write More Long-Form Content for Social Media
The biggest thing you need to do to prepare for the majority of recent changes, including Google and Twitter, is to make sure you are focusing on long-form content. Long-form content can drastically increase your website traffic, as well as making sure people stay, return, and share. Just take a look at this graph from Wordstream after they began to implement long-form content:
Image Credit: Wordstream
When they began to create long-form content, they saw that more readers stayed on their site longer. This is great because it then opens it up to encourage people to go around your site and look at your products and services. Sujan Patel says that long-form content also gives you the ability to reach a wider audience base, helps you to talk about more topics, and helps you generate more leads.
2.Hire Not Only Social Media Managers but Copywriters As Well
One of the best ways to prepare and get awesome content is to not only hire social media managers but copywriters as well.
This will help you create great content consistently, helping encourage people to click the links on Twitter and read your article.
Just imagine what the combined efforts of Google and Twitter with the power of a copywriter can do for your site. You’ll see some absolutely incredible results. Including, but not limited to, people sharing your content, engaging with it, and staying on your site longer.
3. Know How to Tailor Your Content for the Channel
You should also know the tone you want to use when it comes to reaching Twitter. You may need to create some great blog pieces that capture that tone, and help you reach out to a wider demographic.
It is vital to know, however, the difference between your brand’s voice and the tone you use. Your voice must always stay the same to help promote consistency.
Buffer’s Kevan Lee powerfully states that, “Voice is a mission statement. Tone is the application of that mission.”
You should already know the voice you want to have for your brand so use it when crafting content. And change up your multitude of tones to reach out to the right audience on Twitter.
4. Keep Up Your Business Site’s Blog
With Facebook’s Instant Articles, you might start believing you don’t need to keep up your site’s blog.
As I stated earlier, this is exactly what Mashable is afraid of. And you shouldn’t fall into this easy trap.
With the new change between Google and Twitter, you will absolutely need to keep up your business’s blog.
Don’t neglect it for other content delivery platforms because you could end up losing out on a lot more than you may realize at first.
5. Get Ready to Produce Original Content on the Majority of Social Platforms
More than ever we are seeing just how important original content is in the realm of social media.
There are multiple places that are requiring original content from Facebook to YouTube, and many sites like Upworthy are making sure they’re producing it.
In fact, research is already showing just how important original content is on platforms like Facebook. Native videos on Facebook do significantly better than those shared from third parties.
What’s the breakdown of how well these videos do? The videos end up reaching two times more people, getting shared three times more than third party videos, and receive seven times more comments.
Getting original content is not difficult, and when you focus on it, you will start to notice that more people are willing to engage and share.
6. Up Your Twitter Content Game with Powerful Tweets
The other big thing you should focus on with this new setup is convincing people to click your links and get to your page.
There are several awesome ways to do this, but a really great way is utilizing images.
Buffer takes a look at the power of images on Twitter, showing that tweets with photos get 18 percent more clicks, as well as 89 percent more favorites.
What about re-tweets? Tweets with images were re-tweeted 159 percent more for Buffer. Incredible, no?
7. Use Your Hashtags to Bring in More Readers and Viewers
You should also make sure you are hashtagging correctly. It can be super easy to hashtag a tweet to death trying to reach everyone you possibly can, but that doesn’t work well anymore. Linchpin SEO did a study showing that tweets that utilize two hashtags saw a 21 percent increase in engagement. And tweets with more than two? The engagement numbers actually dropped by 17 percent. Original, Powerful Content is More Important Than Ever
With all of these great advances in long-form content publication, you need to start creating awesome long-form content.
You need to ensure you are focusing on creating original content consistently to not only work with Facebook but also with Google and Twitter.
Conclusion
It’s always a good time to focus on the quality and consistent production of your content, and now that Twitter’s doing away with character limits, time to focus on long-form, high quality content even more! Express Writers can provide you with the exact type of long-form content you need to see awesome results.
What do you think about all this? Share in the comments!
Picture this:
You have tons of amazingly creative ideas and are starting (for real, finally) your new business. Or, you’re launching a book, or even a new service inside your existing company.
You might be able to pull a few strings to get an event going to celebrate your achievement, put out a blog or video about it.
Then, you start listing all the things you need, and press coverage comes up as your biggest challenge.
It’s easy to imagine the next part.
You have (almost) no money left and absolutely zero ties with bloggers and journalists.
So now what?
10 Advantages That Press Release Writing Will Help You Unlock
You might be asking yourself: How am I going to get press coverage? How could I share my news with the whole world without depleting what’s left of my marketing budget?
All the best answers point in the same direction: press release writing services represent the key to efficient and affordable self-promotion.
Press releases deliver exceptional results for virtually any business, regardless of its size, profit margins, profile and industry; which means that this type of content could also work like magic for you. This brings us to the next question: what exactly should you expect from world-class press release writing services? Here are the 10 main benefits of press releases that are constantly witnessed (and appreciated) by our clients.
1. Instant Exposure
As a small or medium business owner with limited resources, how could you spread the word about your company and products in the most effective manner, without breaking the bank to reach your target?
Because you know that content is king and distribution is queen, you want to bet everything on stellar copy that will sweep your potential buyers off their feet and make them daydream about your merchandise and talk about it in their sleep. In this moment, the question that you should ask yourself is this: how do you choose the right type of content and distribution services to achieve this specific goal? On second through, why choose when you can benefit from a complex content strategy based on an ideal combination of expert articles, blog posts, killer landing pages and press releases?
Each type of content plays an important part that you simply can’t afford to ignore. For instance, while landing pages help you introduce your brands and goods to the world and convert leads into customers, blog posts allow you to establish a more personal connection with your readers, by answering some of their most burning questions, offering advice, expressing your expert opinion and sharing your insight with your audience.
On the other hand, press releases let you build trust and authority on different fronts, by stimulating journalists and media outlets to cover your story, and also by giving your prospects a new reason to visit your store, land on your website, find out more about your most recent accomplishments and try, buy and spread the word about your new product or service.
2. Increased Sales Potential
Aside from bringing credibility and allowing you to stay in the public eye, press releases can also boost your profit margins, by highlighting the most remarkable key benefits and features of your products that position your merchandise on top of any other alternatives currently available on the market. You may feel the need to write and distribute press releases on different occasions, to announce a series of achievements, such as new technological developments, a product or service launch, a new partnership with a prominent company, a milestone that you have just reached or new acquisitions.
Each event that we’ve mentioned is newsworthy enough to command attention and put you and your business into the spotlight for a certain period of time. While the effectiveness of press releases can be difficult to measure, given that you can’t know for sure how many journalists have actually picked up your story and how many people have purchased your products as a result of this increased exposure, it’s safe to say that this type of content can be used to refine your message, get ample press coverage and explore an easier path to convince your potential buyers that what you’re selling it worthy of their attention, time and money.
3. The Chance to Boost the Effectiveness of Your Marketing Plan
Recent statistics unveiled by MarketingProfs indicate that 71% of all B2B marketers count on content marketing to generate new sales leads. This sounds amazing, but what if we told you that you could actually up this percentage by using every single tool in your content marketing toolbox to enhance your online visibility, become more popular and make more money? Press releases represent an exceptional, incredibly affordable marketing addition that you should add to your campaign. You simply cannot go wrong with these tools because they are designed to be controlled by their creators in terms of targeted audience and message.
4. The Opportunity to Brand Yourself as an Industry Expert
Press releases are a great way to build trust and credibility in your field of activity. An excellent PR campaign will offer you the chance to brand yourself as a high-authority artist/business owner and underline the unique attributes of your products.
5. Increased Traffic to Your Website
According to the data shared by ereleases.com, 80 million people worldwide go online daily, looking for unique insight and exclusive stories. This impressive number reveals just how important it really is to use every trick in the book to push your feature to the top of your prospects’ newsfeed and boost your exposure.
Using press releases, you can do that, while also including one or two links to your blog or website, to guide your reader towards other platforms where you promote and sell your goods. As Lisa Buyer from Search Engine Watch points out, while Google has stopped companies from squeezing valuable link juice from press releases by implementing penalties for shady, manipulative link building strategies, a more traditional kind of PR work still represents the key to a flawless communication with journalists, influencers, investors and potential clients.
Without trying to game the system, you could still boost website traffic via press releases (and any other type of quality digital content for that matter), by simply optimizing the key elements of your copy, including keywords, headlines, videos, photos, hashtags and description.
6. Important SEO Benefits
Press releases published by several media outlets will offer you valuable backlinks to your website. Moreover, by optimizing your content, you could increase its visibility online and make your articles searchable on the Internet. Tags pointing to your topic and a set of relevant, industry and company-specific keywords are extremely important elements that you should add to your copy to optimize your press releases and unlock instant SEO benefits.
7. A New Opportunity to Reach Your Targeted Audience
Press release distribution services are industry-specific and ensure location targeting, a prominent advantage that increases your odds of promoting your message in front of an audience that is more likely to respond to your CTAs. This type of services based on geographical location can maximize your reach and help you get in touch with people who share your vision, mission and interests and would be more inclined to test, buy and recommend your products.
8. The Perfect Occasion to Distribute Your Content Across Different Channels
When you’re striving to make a name for yourself on an overcrowded market, it is vital to explore all available mediums to express yourself, build and maintain a connection with your public, receive financial support for your upcoming project and lure customers. Press releases ensure media coverage and can help you see your story in newspapers and magazines or hear about most recent accomplishments on the radio. All these channels can support your marketing efforts, turning you into a more powerful player in your sector.
9. A Solid Relationship with Journalists
Press releases enable you to create stronger ties with journalists who are looking for a good story to share with their readers. A well-written press release will enable you to capture the attention of several media outlets and create win-win situations with influencers in your industry who need to cover interesting facts to stay relevant and competitive on their niche.
10. A Cost-Effective Method to Attract Deep-Pocketed Investors
Press releases offer you the simplest and most affordable method to build your online reputation and increase your visibility on your market. Aside from making your goods seem more desirable in the eyes of your prospects and attracting more clients, press releases can help you capture the attention of influent investors who could become your future sponsors, lift your startup off the ground and fuel your ascension.
How Should You Choose a Press Release Distribution Service?
Now that you are familiar with the benefits of press release writing, you are probably wondering how you could select the most suitable distribution service for this type of content. In this case, our advice is to stick to the options that are fully compatible with your needs, goals and budget.
With several free and paid alternatives at your disposal, it is extremely important to filter your selection based on the SEO benefits and traffic/exposure opportunities offered by each candidate. Also, you may want to go in favor of a press release distribution service with a high level of credibility and authority. You can narrow down your search by simply checking some of the most relevant metrics in the SEO industry, including Moz Domain Authority and Google PageRank. We highly recommend PRWeb, the leader in online publicity and news distribution. Its editorial team can support your business growth goals by reviewing, optimizing and distributing press releases to some of the most influential bloggers, journalists, media outlets and search engines.
Aside from getting the most reputable and efficient network to distribute your content, you should also pay attention to up the quality of the message that you are planning on promoting.
If you want to count on an uninterrupted flow of first-hand content with real substance crafted to increase your odds of staying in the limelight, check out on our exceptional press release writing services and find out how they could help you and your brand steal the show in any industry.
Do you want to learn how to add a blog feed to your site?
Maybe you have the best blog on the web. Your ideas are genius. With your writing, you compel readers to read to the very end of every post. You are relevant and interesting. Unique, even.
But it isn’t enough to have the best blog on the web.
Because what if visitors read a post, love it, and then never come back to your blog?
With social media, instant messaging, and tons of other blogs vying for their attention, it’s even possible they’ll forget your blog.
So how do you ensure they read the next thing you post?
The answer is by adding a blog feed to your blog.
In this post, I’ll show you how to add a blog feed to successfully boost your readership.
How to Add a Blog Feed to Create Meaningful Relationships with Your Readers
How Adding a Blog Feed Works to Boost Readership
1. Advantages for Blog Readers
2. Advantages for Bloggers
How to Add a Blog Feed to Your Site
1. How to Add a Blog Feed to WordPress
2. How to Add a Blog Feed to Blogger
[bctt tweet=”If you’ve been publishing for quite some time, you could have already gained fans. ♂️How do you keep them close? Add a blog feed to your site to keep them updated with the freshest. @JuliaEMcCoy shows how.” username=”ExpWriters”]
How Adding a Blog Feed Works to Boost Readership
Before we go into how to add a blog feed, let’s understand how blog feeds work.
Blog feeds work using RSS (Rich Site Summary or Really Simple Syndication) technology. Therefore, a blog feed can also be called an RSS feed.
RSS feeds were invented to give people ease and convenience when browsing the web.
For example, imagine yourself browsing the web. You have a list of your favorite sites. These are blogs and news sites which have content relevant to you. But maybe you love more than 20 sites. How do you find enough time in a day to visit all 20 to check for new updates?
The answer is RSS.
With RSS, you can get the content of your favorite blogs and websites to come to you. All you need is to find the right RSS reader. When you create an account, you can subscribe to blogs and websites you like. Every time these blogs and websites post something new, it will come straight to your reader.
RSS is as simple as that.
1. Advantages for Blog Readers
For blog readers, RSS feeds save a lot of time. For instance, maybe you make it your habit to keep up with business trends. You also want a guide on investing and finances. If so, all you need to do is go to your RSS reader and subscribe to sites like Entrepreneur and Forbes.
If you choose Feedly for your reader, your feed will look something like this.
On the left side, you can view the sites you subscribed to. On the right, you can see all Entrepreneur’s and Forbes’ new posts.
You can also search for something specific in your RSS reader. For instance, you can type the keyword ‘real estate’ into the search field provided on the left. Your reader will bring up all real estate-related articles from both Entrepreneur and Forbes.
With blog feeds, you can stay updated without wasting time.
2. Advantages for Bloggers
As the owner of a website or blog, adding a blog feed will keep your readers from forgetting about you. Once they click the subscribe button on your blog, they get your updates each time you post.
Also, if they have their own blogs, they can share your content there. This gives you the chance to get exposure and even more subscribers.
Finally, you can benefit from RSS as a blogger because it helps you avoid the email spam folder. While successful email content marketing is a good strategy, some of your emails may be filtered as spam. Having an RSS blog ensures that your content reaches the users who are interested in it.
As can be seen, adding a blog feed is the answer to how you can make a mark in today’s vast sea of online content.
So now you might be wondering “How to create an RSS feed for my blog?”
Here’s your comprehensive guide to doing it yourself.
How to Add a Blog Feed to Your Site
The good news is you don’t need to be a techy person to add a blog feed to your site. Here’s how to add RSS to your blog on WordPress and Blogger.
The advantage of using WordPress for your blog is that it’s easy to add an RSS feed to it. Since WordPress already does contain RSS for both content and comments, all you need to do is to set things up so readers can easily click subscribe.
Here’s how to do it.
1. Find the Location of Your RSS Feed
First of all, you need to find where your RSS feed is located.
To do this, you can use software like Feedburner. Since it’s owned by Google, you can access it with your Google account. Once you log in, this is what you’ll see.
Type the URL of your blog into the given field. Feedburner will then locate your RSS feeds. Select one and click Next.
This is what you’ll see.
You’re now ready to burn your feed! Select Next on the bottom left of the box.
What comes up next is this.
In the red box marked above, you can find your feed URL. Copy this URL.
2. Add Your Feed to WordPress
On the WordPress platform, select Customize from the left-side toolbar. From there, select Widgets. This will allow you to customize widgets within your site.
You can choose whether you want your subscription button to be a sidebar or a footer.
Once you have made your selection, click add a widget. Then, scroll down to select RSS.
Add the URL you copied from Feedburner.
Click Done and you’re ready to go! Those who love your blog will now be able to subscribe to you easily and see your posts on their feed readers.
[bctt tweet=”Adding a blog feed in WordPress is easy. ⛱️ Just find the location of your RSS feed and add it as a customized widget. See this step-by-step guide. ️” username=”ExpWriters”]
How to Add a Blog Feed to Blogger
What if you use Blogger as your blogging platform? You might be wondering, “How do I create RSS for my Blogger blog?”
Although slightly different from the steps for WordPress, adding a blog feed to Blogger is also simple.
Here’s how to add a blog feed to Blogger.
1. Create Your Short Code
To create this code, you can use software like Powr. Powr allows you to get RSS for one blog free of charge. If you have more than one blog, you can go for a premium account.
To begin, create an account on Powr. This is as easy as entering your email address and creating a password. Once you’ve created an account, you’re ready to create your short code.
Then, go to the plugin library by clicking Create New Plugin on the right side of the platform. From there, click on RSS feed. Here’s what it looks like.
Once you’ve clicked RSS feed, you’ll see this.
Enter the URL of your blog into the second blank field and click Next.
You will then be asked which platform you want to add the code to. Click Blogger.
Then, click Add to Layout and copy the HTML code you’re given.
This is the code you’ll use for your Blogger RSS feed.
2. Add the Code to Blogger
After you’ve copied the code, return to Blogger. Click Layout on the left toolbar. You then need to decide where you want your subscription button to go. You can put it on the sidebar or footer of your blog. Once you’ve decided, click Add a Gadget.
A box will appear once you’ve clicked Add a Gadget. Scroll down and find HTML/JavaScript. Click on the blue plus button on the right side of the selection.
A title and content box will appear. In the content box, paste the HTML code you copied from Powr. You can also add any title you want to the title box.
That’s about it! When you click save, you’ve made it simple for users to follow your blog.
[bctt tweet=”Adding a blog feed in Blogger is something you can easily do. With tools like Powr, you can create a short code that you can paste as a gadget in your Blogger layout. Know more how to do this in this post by @JuliaEMcCoy. ” username=”ExpWriters”]
How Adding a Blog Feed Creates Better Relationships with Readers
Relationships are a vital part of being human. Building a strong relationship with anyone can’t be done in just one step.
To gain trust and closeness, you need to keep close communication with a loved one. Without constant words, gestures, and messages, your relationship will fade.
The same is true when it comes to your relationship with readers. Yes, you can awe them with one fantastic blog post. But unless you find a way to keep talking to them, you inevitably lose them. And online, this can happen so much faster than in a traditional setting.
This is why you need an RSS feed. When you add an RSS feed to your blog, you put yourself front and center in your readers’ minds.
Also, when you add a blog feed to your blog, you keep engaging users with new content. This means you establish your brand by creating a lasting relationship with your followers.
Let our team strategize and write great content for you while you focus on building your business. Visit our Content Shop.
I remember those days… the good ol’ days of G+ Authorship.
Your picture would show up next to your website/blog, if you set it up correctly, like mine did:
A Little Google Authorship Background
Introduced in 2011, Google Authorship was a service that allowed for the connection of multiple pieces of content with a single author. The idea behind it was to provide a sort of scoring system by which authors could be ranked based on their authority and trust signals. This, in turn, would allow Google users to find content that had been written by the same writer and would help that writer establish legitimacy and credibility.
Although it was introduced as a shining star that would allow writers to stake claim to their own content, it was a short-lived affair. After an extensive series of changes, Google pulled Authorship support from its services in August 2014,, although it threw audiences a loop by telling them to keep Authorship source code alive.
That left many SEOs wondering if Authorship was coming back and, if so, when?
To answer that question, let’s take a look back at the past.
Why Google Authorship Died
When Google pulled support for Authorship, webmaster John Mueller stated that there were two main reasons that Authorship was chopped.
Those reasons were as follows:
Low adoption rates
To put this simply, people simply weren’t using Authorship. Google caught on to this the first year Authorship was launched and, by 2012, Google had made attempts at auto-attribution that would allow content to be attributed to its rightful author even if that author didn’t participate in the Authorship platform. Immediately thereafter, however, it became clear that mis-attribution had become a problem. It was such a problem, in fact, that the service attributed Truman Capote (then dead for 28 years) as the author of a New York Times article. Whoops!
Minimal value to users
In its original inception, Google Authorship didn’t perform and the Google team noticed that the service was producing little difference in click behavior on Authorship and non-Authorship pages. This, combined with the service’s mis-attribution problems, were enough to bury it in a shallow grave in 2014.
Is Google Authorship Coming Back?
Despite its original failings, Google seemed to have a soft spot for Authorship and the team provoked much curiosity when they killed Authorship but told audiences to leave the authorship source code live.
Some people, when asked if Google Authorship is coming back, would argue that Authorship never actually went away. Sure, the author images disappeared from the SERP’s but Google has never stopped their mission to interconnect information.
Since Google seems increasingly hesitant to confirm updates, however, it seems unlikely that they’re going to say anything definitive about Google Authorship until it’s here, or not.
Conclusion
The one thing we can say is that Google Authorship seemed like a promising service. Although it ran into its fair share of trouble in the beginning, it’s not impossible to imagine that the Google search team may choose to resuscitate the platform and use a renewed version of Authorship to do everything from determine author rank to displaying in depth articles in SERPs.
Until we receive further clarification from Google, though, all we can do is wait and wonder.
