Adam Oakley, Author at Express Writers

SEO & Content 101: How Good Writing Services Can Boost Your Google Ranking

August 4, 2022July 12, 2013 by Adam Oakley

Search engines have a simple purpose: to help users find the information they need. Google, known as the king of search with over 60% of the market share, aims to give users the best experience when searching the web. To make this happen, Google is always looking for good website content. Thus, business owners are … Read more

What Is the Content Beast? (And How on Earth Do You Feed It?)

December 31, 2020July 11, 2013 by Adam Oakley

You may or may not have heard of the content beast. What is this wily, hungry creature? Well, it’s large, insistent, and, quite frankly, insatiable. It demands to be fed new, fresh, interesting content on a regular basis. If you don’t feed it, it gets tense and twitchy. The beast scares off your readers and … Read more

What Not To Do In SEO Copywriting

January 1, 2021July 10, 2013 by Adam Oakley

The goal of SEO copywriting and inbound marketing strategies is simple:

Gain leads that have a high chance of conversion.

Unfortunately, once you’ve gain these leads, it’s not all that difficult to lose them.

But let’s take a step back. Not only can the simplest mistake cause you to lose the leads you’ve worked so hard to gain, but it can also hinder your chances of gaining new leads in the future as well.

I’m going to go out on a limb and assume you want your copy to enhance your chances of gaining leads.

But if, for some reason, your aim is to drive your audience away, take a look at the following tips to help you do so.

Who Are You Writing For? How to Build an Audience Persona and Discover Your Ultimate Reader

June 19, 2024July 9, 2013 by Adam Oakley

Marketing 101: You can’t market to everyone. It’s just not possible. That’s why marketers hone in on specific audiences for their brands. Here’s the logic: For every product or service, there exist ideal buyers who will be totally into it, desperately need it, or some ratio of both. No, you can’t market to each of … Read more

Writing for the Web: Reaching Your Internet Audience Effectively

August 4, 2022July 8, 2013 by Adam Oakley

Whether you’re blogging for your new website or writing copy for your landing pages, writing for the Web is vastly different from other kinds of writing.

People who decide to either open their own website or online store usually try and create their own copy for it but fail to understand the reading habits of the Internet audience. This leads to either little or no traffic on the site or the ultimate collapse of the business.

If you have just purchased a domain name and a website for your new business, knowing how to reach your audience effectively and avoiding some of the most common errors when you’re writing for the Web can mean the difference between a successful online business and the frustration of failure.

Blog Writing: How to Maximize User Experience

December 31, 2020July 4, 2013 by Adam Oakley

There are many things to consider in blog writing before you even open your Word document to begin. You need to consider SEO, meta tags, and keywords. Yet, keeping all these things in mind still isn’t enough; there is one more task to consider before starting your post: you need to think about how viewers … Read more

The Do’s and Don’ts of Website Copywriting

December 31, 2020July 3, 2013 by Adam Oakley

When it comes to content writing, there is a right way to write and a wrong way to write. Your website content needs to be engaging, entertaining, and inspire readers to take action-whether that action is to sign up for an e-mail list or give your company a call for a free estimate. The rules … Read more

Living with the Death of Google Reader (& How To Survive)

December 31, 2020June 25, 2013 by Adam Oakley

Google Reader is set to expire on Monday, July 1, 2013. For some, it will be a moment in history: others probably won’t know about it, and some just won’t care. For a lot of companies offering solutions to replicate Google’s product, it’s a gold mine opportunity to grab Google Reader’s disgruntled, wandering and lost users. But for users, it’s simply put a frustration. If you are a Google Reader user, you’re probably looking for something to switch to and how to switch out (so your feeds don’t die with it).