Content Strategy
How to Create & Market Powerful Business Ebooks
Today, long-form content rules the roost. But here’s what you didn’t know: could the head honcho in said roost quite possibly be the ebook? Today, the average content length of…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Content Operations
A Guide to Twitter Chats: Why They’re a Huge Opportunity, How to Join, & 5 of Our Favorites
Have you joined any Twitter chats before? If not, it’s safe to say you’re missing out on an incredible opportunity. And I’m not saying that just because Express Writers has…
Copywriting Craft
A Real World Guide On How to Be A Successful WAHM Copywriter
Working from home full-time is just about every mom’s dream. No daycare costs, you make your schedule, and you still contribute to the household. The only issue is that you…
Content Strategy
How to Upkeep a Consistent, Productive Enterprise Content Strategy
For large brands that publish a great deal of content to maintain a hefty enterprise content strategy, figuring out how to develop a consistent voice can be difficult. It's easy…
Content Strategy
Why Social Shares Don’t Really Equate to Reads—And What Does Matter to the Success Of One Piece of Content
20 shares. That’s all I had to show for a new blog post I’d worked three weeks on. I stared at the screen in frustration. 8 hours later, a decent…
Content Operations
A Day in the Life of a Content Writer: Masters of the Written Online Word (Infographic)
If writing copy was a super power, the content writer is certainly the superhero of the online realm. They use their creativity and killer communication skills to earn a fruitful living. They’re…
Copywriting Craft
5 Smart Productivity Hacks for Copywriters Everywhere
Ashley A. is a full time copywriter at Express Writers. As a copywriter, there’s virtually nothing more important than productivity. While productivity means getting more done in less time, it…
Content Strategy
Stop Selling, Start Helping: What The Aim of Your Branded Content Marketing Should Be
Content marketing is a breeze, right? In theory. The theory often goes like this... You take a bunch of words, string them together, complement those sentences with striking images and…
Content Strategy
The Content Creator’s Guide to Content Marketing Ethics: 9 Simple Rules
If you’re an online content creator – be it blogger, podcaster, vlogger, group creator, Twitter expert or Instagrammer – you already know you’re an important part of a wider public…
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