Content Strategy
Three Foolproof Strategies to Creating Engaging Content
Let's talk about creating engaging content. Have you ever torn a page out of a book in sheer, desperate anger? I definitely haven’t. I don’t think I know anyone who…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Copywriting Craft
A Professional Copywriter’s Guide to Writing Creative Content for Boring Industries
Ashley A. is a full-time copywriter at Express Writers. Let’s face it: being a professional copywriter often means writing about boring industries. While these industries may be incredibly worthwhile (RV…
Content Operations
A Guide for the Web Content Writer: How To Create Content Up To Flesch–Kincaid Readability Standards
Have you heard of the Flesch-Kincaid readability tests? If you answered “no”, hold onto your chair. We're about to tell you something that will change (read: improve) the way you create as…
Content Operations
The Social Media Account Manager’s Arsenal: Canva (A Non-Designer’s 101 Guide)
As a social media account manager, I have a lot of tools at my disposal. I organize all of my social media posts for Express Writers in Excel, which makes…
Content Operations
The Best Social Media Management Apps (Bonus: Apps that Manage Instagram)
Let’s face it. With all the platforms available today, social media can sometimes feel a little overwhelming. After all, you have to create content for Twitter, Facebook, Google+, LinkedIn -…
SEO & GEO
10 Great SEO Writing Tips To Help You Conquer & Rule the Content Castle
If content is King, who gets the other throne? While it’s easy to create content, it’s not easy to create stellar, highly sought-after content that readers can’t help but love. While…
Copywriting Craft
10 Deadly Mistakes Most Copywriters Make
Copywriters: they make the web go round. Bad news? They’re only human, though. So, of course, they make mistakes. It’s natural that even the best copywriters make mistakes. What you…
Copywriting Craft
7 Mantras to Seriously Improve Your Copywriting
Repeat after me: I will become a better copywriter. Great, we’re off to a good start! If you love copywriting, you’re likely always looking for ways to improve your craft and become…
Content Operations
How to Become a Social Media Manager: A Day in the Life of One, from Krystal
Ever wanted to learn how to become a social media manager, or what it's like being one? Krystal, one of our talented client social media managers, is guest blogging today with…
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