Content Operations
Protected: A Blog Formatting Guide: Mock Template
Why is this question so eye-catching? That’s because it’s the hook. It’s also because it was written on its own line. This is an introduction, or an opener, and you’ll…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Copywriting Craft
Your Guide to Persuasive Copywriting
We’ve all come across internet copy that is good -- and web copy that is not so good. So what’s the difference? While a great deal of it comes down…
Content Strategy
Why Expert Copywriting is the Wave of the Future
This is a short-form piece of content I wrote in ten minutes. Writing is precious. Unique. Valuable. Long-lasting. Crafted by a human, who sits down to wield the full potential…
Content Operations
How to Find & Work With Your Best-Fit Blog Writers
Today, content is everything. Unfortunately, most companies simply don’t have the time, resources, or skill level to create quality content in-house. While many businesses try to scrape by, anyway, the…
Content Operations
How to Make An Infographic That Matters (Infographic)
A picture may say a thousand words, but infographics can tell a whole story. The problem is, do you know how to make an infographic that truly works? Here's why…
Content Operations
How to Use Snapchat: A Guide for Businesses on Snapchat
With Snapchat continuing to grow in popularity, it should come as no surprise that many brands are joining and creating "stories" of their own. However, the social media app has…
Content Strategy
A Holistic Approach: How SEO and Content Marketing Work Hand-in-Hand Today
Have you ever assembled a puzzle? Most of us have. There's a deep sense of satisfaction watching the image slowly come together through tedious effort and clever tactics. But for…
Copywriting Craft
I Need an Editor: 10 Times in History When Misspellings Cost Big Money
We’ve all been there: a time when a simple misspelling caused a big problem. I’ve watched a colleague write an entire report in which he misspelled “public” as “pubic” –…
Content Operations
3 Easy Ways to Keep Up Your Blogging This Summer
Can’t wait to escape to the beach and enjoy your margarita this summer? Hold on there, if you’re a business owner or marketer… The sad news is your business and…
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