Can’t wait to escape to the beach and enjoy your margarita this summer?
Hold on there, if you’re a business owner or marketer…
The sad news is your business and marketing won’t run itself, if you’re gone and no one else is left to run it.
That’s especially true of your online presence, like blogging and social media.
It might seem ridiculously tempting to just let the blog sit still for a month and take off, but here are some killer statistics that prove why you shouldn’t let your blog stagnate (even for a week).
Why Consistent Blogging Wins
- Companies that blog have 97% more inbound links than those who don’t. That’s a LOT of SEO ranking juice.
- 92% of companies that blog more than once a day (that’s a lot of blogging) have won customers from their blog.
- And finally…ready for it? Marketers who use blogs generate 67% more leads than those who don’t.
Why would you put all of that on hold for a month? Don’t let your online exposure and presence drop because of time off.
The good news is that you don’t have to fold up that beach towel just yet.
3 Ways to Keep Your Blogging Healthy Despite the Summer Holiday
Keep reading for my top three methods to have a consistent content flow to boost your online presence despite the summer vacation season.
1. Stock topics and keyword research in advance.
This one’s very simple. I’ll break topic skeletons and keyword research topic searches into two points.
#1: Topic skeleton fodder
For the topic skeletons, all you need is Word and a couple hours of time.
Come up with great blog topics by asking yourself a few questions and digging down with solid answers. It doesn’t even have to be perfect, what you write down: a professional blog writer can finalize your content to perfection and come up with headlines that will earn more clicks than your rough sketches.
Here are a few questions to ask yourself. Outline your answers in a doc, which can be a rough sketch you send to your writer.
- Your story: Your founding story alone can make multiple great blog topics. Think of the value points of your company and why you believe in what you do. For example: “My T-shirt printing company stands out because of the ink we produce and the quality assurance we give our clients.”
- What are your client’s biggest pain points? Each pain point can make a new blog topic possibility. Example, “My T-shirt printing clients come to me with the problem that a lot of shirts are made cheaply. The print might come off in the wash or with use too quickly.” Aha! 7 Ways to Preserve Your T-Shirt Print-Ons, or How to Wash Your T-Shirt And Avoid Fading (Every Time). There you go – winning blog topics out of a few customer pain points.
The second side of this point can garner a double list of blog topics.
#2: Keyword Research
Check out my nutshell guide to keyword research for an in-depth guide.
If keyword discovery requires too much time to figure out, check to see if the writing solution you’re using can do the keyword research for you. (We offer keyword strategy ourselves here.)
2. Invest in a blog writing service.
There’s no way around this one. If you want your blog to literally run itself, you’ll need to invest in a good blog writer (or two).
Here are key things to ask for when you’re reaching out to your potential blog ghostwriter so you can find a perfect fit:
- Writing samples: This is key. Those with experience will have a large portfolio available and diverse samples.
- Online & search optimization writing skills: Although the creative skills of a genius writer are at the core of successful online writing, and that should be your primary concern, you should check secondarily for a skill set in SEO content optimization skills. Make sure your writer knows how to write a unique meta description for every blog, meta title, and how to use your topical keywords naturally throughout the post.
3. Don’t just hire a writer; get a specialist who fits your industry.
Have you heard of the Google E-A-T and Y-M-Y-L standards? Basically, Google looks for expertise, authoritativeness, and trust in every post going out on the web. For the intense industries, like finance or law, Google looks for even higher standards (Your Money or Your Life).
You need an expert copywriter if your content falls in a high level category to get the most results out of your Google presence. To make sure your blogger can match these standards, ask for relevant samples in your industry and their real-life expertise in your niche (example, 10 years as a paralegal).
Don’t let summer get your content strategy down. With a serious, active blog strategy, your leads, online presence and revenue will stay on the rise.
It’s easy to enjoy time off when you have experts keeping your blog up. Invest in your online content today & save with code summer5. Visit the Content Shop.