A picture may say a thousand words, but infographics can tell a whole story. The problem is, do you know how to make an infographic that truly works?
Here’s why infographics are vital today.
Written content is great: a well-researched, in-depth blog can make a big impact on your audience.
But when a visual infographic is used instead of, or to augment a written post, the effect it can have on your viewers is huge.
Simply put, visually-stunning content, like infographics, are more effective at captivating an audience.
According to Hubspot, 65% of senior marketers believe that image-rich content like infographics are at the center of how their brand’s story is told.
Not only that, the effect they can have on your SEO is huge – a well-crafted infographic can be a massive draw for backlinks.
In a study conducted by MDG Advertising, content with visuals (like infographics) receive 94% more views than text-based content. This means bloggers and marketers looking to share content will want to share yours – giving it a nice SEO boost.
However, some people feel infographics have grown less impactful over the years – and with decent reasoning. With all the amazing visual content out there, it is growing increasingly difficult to have your infographic noticed.
Even though infographics can be extremely effective at engaging audiences, if they don’t stand out, no one will care. Knowing how to make an infographic that wins is key.
So how can your business’ visual content distinguish itself? Let’s discuss.
How To Make An Infographic That Matters: 4 Key Ways
Here’s four key ways to ensure your infographics will matter. (Scroll down to #4 for the full infographic.)
1. Know Your Target Audience
Let’s face it – not everyone is going to be interested in your content.
Infographics are no different. The people who will tune in are your target audience, and they’ll be very engaged with what you have to say – as long as it’s relevant to their interests.
Most people think an infographic should appeal to as many people as possible and end up creating something overly generic.
In fact, this is a problem people have with all types of content. It’s super tempting to create content for an audience as broad as possible. But in an attempt to reach more people, your content will engage less.
People want to read what’s relevant to them, not something watered down to appeal to many.
Narrow your focus to a specific demographic you think the infographic is relevant to. Is it for current customers? Potential ones? Is it to generate backlinks for your SEO? Defining exactly who will see your infographic is an essential first step.
2. Keep it Simple, Concise, and Focused
One of the main problems infographics suffer from is too much.
What makes infographics such an effective form of content is their visual appeal and their easily digestible information. Cluttering them with images, overloading them with information, or simply making dauntingly enormous can put off your readers.
Your infographic should be visually appealing and not too busy, leaving enough white space so as not to distract the viewer.
Keep your theme very focused – don’t be afraid to create a series of infographics if your idea is too big to reasonably cover in one.
For the written portion, remember the reason people are tuning into an infographic isn’t for reading lengthy text – it’s likely what they’re trying to avoid altogether.
Keep your written portions concise and to-the-point, so your audience will get the gist of the information immediately without having to dig.
3. Infographics are For Education, Not Just Entertainment
Just because they look great doesn’t mean an infographic shouldn’t inform and educate their audience.
When you make an infographic ensure that it’s well researched, with clear, cited sources.
Not only will this show commitment and dedication to your content, your audience will have the chance to engage with your content deeply, building trust while they do so.
Plus, when people are looking to share content (providing those ever-useful backlinks) they want graphics that provide value. Ensuring your infographic is well-researched will benefit your SEO in the end.
“All flash and no dash” just won’t work for infographics any more. Yours will need to define itself through its value to the audience in addition to its aesthetics.
4. Leave it to the Professionals
As infographics have grown in popularity, so has the difficulty to distinguish them and increase their engagement.
Many businesses are designing them without the proper wherewithal and filling the already cluttered infographic-sphere.
It seems cheap and easy to simply have the young person with a bit of design experience whip up a catchy infographic in a day or two, and reap the benefits. But without the professional touch, infographics designed in this way can come across as rushed and hackneyed.
There are many unfortunate examples of unprofessional infographics on the internet. Generally, it’s very easy to tell the difference between one created by someone who knows what they’re doing and one made by someone who may only know basic design.
The worst thing you can do is waste time and money on an infographic that won’t have a positive effect on your audience.
A poorly crafted graphic may have the opposite effect you intended, putting off a viewer who might see your brand as unprofessional.
The solution is easy and foolproof – leave it to the pros. Specifically, a content agency who brings the knowhow to create an infographic with proper research, written text and graphic design.
Going to a reputable content agency will save you time, while guaranteeing a high-caliber product.
It’s a safe bet, and a good way to ensure your infographic will stand out from more amateur-looking examples.
Do infographics still matter?
Yes – at least, the good ones do.
It’s knowing how to make an infographic that resonates with your audience that’s the tricky part. With so much visual content out there, it can be difficult for yours to stand out.
However, if the information it provides is targeted at a specific audience, then you can guarantee invested readers. If the infographic is presented in a clear, simple and focused way, then your viewer can easily absorb the information.
Most importantly, ensure your infographics are professionally done. Find an agency with a good reputation, and you can rest your mind at ease knowing all best practices will be followed.
Sloppy, confusing infographics can do more harm than good to your brand’s image. A professional touch will make a good impression every time.
For great infographics, choose our team! We have trained writers to research and create the copy, and an expert team of designers to craft.