Copywriting Craft
How to Write Content for a Landing Page
Landing pages are some of the most important pages on the web. In addition to giving people a place to “land,” they offer information, relevance, and style that can drive…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Latest
Copywriting Craft
How to Write Content for Twitter
Twitter has emerged as a tour de force in the world of social media. Short, succinct, and to the point, Twitter is a great place to share thoughts and build…
Copywriting Craft
How to Write Content for a Blog
Blogs are synonymous with online content. They stand out as some of the most popular and widely used formats for content today. But, here's a million dollar question: how do you…
SEO & GEO
How to Create Content that Will Rank in Google’s Featured Snippet Box
By definition, a snippet is “a small piece” or “fragment”. Synonyms include “bit”, “scrap”, and “fragment.” It’s a noun derived from the word “snippety.” (Spelling the word will also earn…
Copywriting Craft
How to Write Content for a Website
While content has many applications, ranging from social media to marketing and beyond, website content is by far one of the most common things that people want to learn how…
Copywriting Craft
How to Write Content for LinkedIn
Today, LinkedIn has 467 million users. If that weren’t impressive enough, there are 2 new LinkedIn members added each second. As such, LinkedIn has quickly become one of the best platforms…
Copywriting Craft
How to Write Content for Social Media
Social media has become a massively valuable platform in recent years. With millions of active monthly users, an incredibly diverse base of users, and reach to virtually every corner of…
Copywriting Craft
How to Write Content for SEO: 7 Steps to Great SEO Writing
Writing content for SEO (search engine optimization) is a necessary, vital skill for online marketers. Just look at some of these stats around search... 70.6% of ALL web traffic on…
Content Strategy
Take the Cyber Monday E-Commerce Website Content Readiness Test
Cyber Monday is the one of the biggest sales days of the year for most e-tailers. On Monday, November 28, e-commerce is expected to generate billions in sales in the…
Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.
Enterprise brands trust our editorial team
