Copywriting Craft
How to Write Content for LinkedIn
Today, LinkedIn has 467 million users. If that weren’t impressive enough, there are 2 new LinkedIn members added each second. As such, LinkedIn has quickly become one of the best platforms…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Latest
Copywriting Craft
How to Write Content for Social Media
Social media has become a massively valuable platform in recent years. With millions of active monthly users, an incredibly diverse base of users, and reach to virtually every corner of…
Copywriting Craft
How to Write Content for SEO: 7 Steps to Great SEO Writing
Writing content for SEO (search engine optimization) is a necessary, vital skill for online marketers. Just look at some of these stats around search... 70.6% of ALL web traffic on…
Content Strategy
Take the Cyber Monday E-Commerce Website Content Readiness Test
Cyber Monday is the one of the biggest sales days of the year for most e-tailers. On Monday, November 28, e-commerce is expected to generate billions in sales in the…
Copywriting Craft
Are You Writing a Great Brand Story? How to Explain Your Brand & Solidify Your Online Presence
Everyone loves a good story. Just think about it this way... It is extremely difficult for many of us to resist answering the question, “So, guess what I heard?”, when…
Copywriting Craft
How To Transform Yourself Into A Creative Copywriter (Even If You Have Zero Creativity)
I remember when I first started out. I would read other people’s copy and just say to myself, “Wow!” I mean, they knew how to strike emotion inside me, get…
Copywriting Craft
How to Write a Sensational Call-to-Action to Boost Your Content Clicks & Revenue
Every good writer knows that there are few lines more important to the inbound content creation process than the call-to-action, or CTA. A CTA motivates a visitor to take immediate action by saying…
Content Strategy
5 Tips for Creating Irresistibly Tasty Holiday Content for Your Readers
Picture this… You’re eating some turkey with a side of potatoes and gravy. The smell of thyme and rosemary overwhelm your senses. The fresh cornbread stuffing aroma dances across your…
Content Operations
10 Key Ways to Craft Engaging, Fun Social Media Posts for Your Brand (With Examples)
When it comes to social media posts, from writing to visuals and publishing, every brand wants to create the content that fans want to follow. This is far easier said…
Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.
Enterprise brands trust our editorial team
