Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Everyone loves a good story. Just think about it this way... It is extremely difficult for many of us to resist answering the question, “So, guess what I heard?”, when…
I remember when I first started out. I would read other people’s copy and just say to myself, “Wow!” I mean, they knew how to strike emotion inside me, get…
Every good writer knows that there are few lines more important to the inbound content creation process than the call-to-action, or CTA. A CTA motivates a visitor to take immediate action by saying…
Picture this… You’re eating some turkey with a side of potatoes and gravy. The smell of thyme and rosemary overwhelm your senses. The fresh cornbread stuffing aroma dances across your…
When it comes to social media posts, from writing to visuals and publishing, every brand wants to create the content that fans want to follow. This is far easier said…
If you want to rank in local SERPs, you need to write long-form local content. This is especially true if you run a local business. In fact, it’s an absolute…
You know that keyword research is important, but it can be so hard when it comes down to the nitty-gritty of how to choose the right keywords. In addition to…
I got my degree in Literature. In school, my days were spent waxing poetic about Russian authors and attempting casual leans with boys in skinny jeans and black turtleneck sweaters.…
That dreaded cursor in Word... It just sits there, blinking at you, demanding that you type something incredible. But you’ve hit a wall. The well on content has run bone…
Real practice from the people who write and edit the work. No AI fluff, four times a year.
Enterprise brands trust our editorial team
