SEO & GEO
The Future of SEO: Topics Instead of Keywords
Recently, there’s been a big push in the SEO community toward “topics rather than terms.” While the SEO of yesteryear was obsessively focused on keyword research and inclusion, today’s SEO…
Topic Hub
SEO & GEO
SEO earns visibility in search engines. GEO (generative engine optimization) earns citations inside AI answers. This hub covers both. We approach it as citation, not ranking: clear answers, structured content, and claims backed by named experts and primary sources. That earns a quote from Google’s AI Overviews, ChatGPT, and Perplexity, and trust from readers. Human-authored, expert-led, AI-assisted.
148 articles · updated weekly
SEO & GEO
Is Keyword Rich Anchor Text No Longer Useful In SEO Content?
Like Scrooge's ghost of Christmas past, the keyword rich anchor text, once a very much alive and powerful way to get backlinks, has completely gone out of style. It's no…
SEO & GEO
Still Spending Money On Links? Why You Should Buy Content Instead
Back in the "pre-historic" days of Google, just before the first major Pandas rolled out in all their glory, there was such a thing as links. Through the use of links, from the use…
SEO & GEO
Local SEO: How To Optimize & Rank With Well-Written Landing Pages
One way online content really wins the game for Internet marketers is through local keyword optimized landing pages. How so? Well, let's put this in action. For example, if someone…
SEO & GEO
What Happened To Google Authorship?
In a nutshell, here’s what’s actually happening to Authorship. First—no, it isn’t completely gone; Authorship still exists. Secondly—yes, Google has made a major change to it, and yes, that means…
SEO & GEO
Google Cracks Down on Spam with Panda 4.0 Algorithm Update
Image Source: www.famousbloggers.net Apparently, Google doesn’t plan to stop pulling rabbits out of its white hat anytime soon. Over the past weekend, Google has started rolling out a brand-new algorithm…
SEO & GEO
10 SEO Writing Mistakes That Will Hurt Your Rankings
These days, webmasters have to invest a considerable amount of time, money and energy in the right optimization tactics to stay in Google’s good graces, including correct SEO writing. If…
SEO & GEO
What’s All The Hype About G’s New +Post Ads?
Image credit: Google+ Brands The sky is the limit when it comes to analyzing all the new tools and channels that are launched on the market on a regular basis…
SEO & GEO
SEO for Google Plus: How to Optimize Your G+ Profile
If you want to explore the full potential of some of the most influential social media platforms, you cannot afford to ignore G+ (Google Plus), with its ever-growing popularity or…
SEO & GEO
Keyword Optimization: 5 Do’s and Don’ts to Follow to Score SERP Rankings
Keyword optimization isn’t as technical as you may think. It’s not about counting keywords and doing math equations. Instead, excellent keyword SEO involves: Inserting keywords using natural language where it…
SEO & GEO
Google’s Sneaky Little Redesigns (While We All Were Sleeping)
Google thinks that we are the kind of people who love surprises. We are not. At least when it comes to Search Engine Optimization (SEO) we love certainties that allow…
SEO & GEO
The 25th Anniversary of the Web: Key Highlights
It’s hard to imagine what a web-less world would look like. Just like most of us probably find it quite difficult to picture life without electricity, cars, and of course…
SEO & GEO service
Get a free GEO audit
From the team that ships sourced, cited content for mid-market and Fortune 500 brands.
Get a free GEO auditRecently published in SEO & GEO
Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.