SEO & GEO
Copywriting for SEO: How To Do It the Right Way
If you want your website to rank well in top search engines like Google, MSN, Bing or Yahoo, then it is vitally important that you take copywriting for SEO seriously.…
Topic Hub
SEO & GEO
SEO earns visibility in search engines. GEO (generative engine optimization) earns citations inside AI answers. This hub covers both. We approach it as citation, not ranking: clear answers, structured content, and claims backed by named experts and primary sources. That earns a quote from Google’s AI Overviews, ChatGPT, and Perplexity, and trust from readers. Human-authored, expert-led, AI-assisted.
155 articles · updated weekly
SEO & GEO
Content Strategy Tips: 5 Crucial Tools A Smart SEO Writer Uses
Important to any content strategy are the catalysts that help build a great foundation. The list of tools we'll describe below are beneficial to any SEO writer for any part…
SEO & GEO
SEO Writing Fact or Fiction: Let’s Test Your Knowledge
So here we are, seasoned SEO experts and newbie writers that aren’t even sure of SEO’s meaning. What do we know about SEO writing and what do we think we…
SEO & GEO
Oh Man! Google Hit Me Again: The New Google Penguin 5 & The Spam-Filtering Algorithm
Forget the furry animals. Forget all that has to do with the word “fuzzy,” “animal,” or “cute” —all adjectives to describe the Google Panda and Penguin, names Google has given…
SEO & GEO
Google Hummingbird: The Most Significant Algorithm Update Since 2010?
Google Hummingbird: September 26, 2013 marked Google’s 15th birthday. To celebrate, Google announced a major algorithm update that would affect 90% of all searches, called Google Hummingbird. The cool part…
SEO & GEO
Should Copywriters Choose Between SEO Practices and Creativity?
Striving to comply with the virtually unpredictable changes of dynamic online environments, numerous copywriters have the distinct impression that their white-hat SEO (Search Engine Optimization) tactics are inevitably compromising the…
SEO & GEO
The Good, the Bad, and the Ugly of the New Google Keyword Planner
Starting an online marketing campaign without investing a significant amount of time and money in keyword research would be like installing a roof on a house without a solid foundation…
SEO & GEO
What is Google Carousel?
Undoubtedly, Google is committed to ensuring a flawless web experience for all of its users. The most recent improvement in terms of design is the Google Carousel, a new concept…
SEO & GEO
What Is the Content Beast? (And How on Earth Do You Feed It?)
You may or may not have heard of the content beast. What is this wily, hungry creature? Well, it’s large, insistent, and, quite frankly, insatiable. It demands to be fed…
SEO & GEO
Living with the Death of Google Reader (& How To Survive)
Google Reader is set to expire on Monday, July 1, 2013. For some, it will be a moment in history: others probably won’t know about it, and some just won’t…
SEO & GEO
How Google Penguin 2.0 Will Affect Website Content, & How To Recover From It
It's big, scary, and it's HERE: Google Penguin 2.0. Officially launched on May 22 and termed the “Webspam” update, this Google algorithm beast is dedicated to targeting anything considered “blackhat”…
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From the team that ships sourced, cited content for mid-market and Fortune 500 brands.
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Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.