SEO & GEO
What is Google Carousel?
Undoubtedly, Google is committed to ensuring a flawless web experience for all of its users. The most recent improvement in terms of design is the Google Carousel, a new concept…
Topic Hub
SEO & GEO
SEO earns visibility in search engines. GEO (generative engine optimization) earns citations inside AI answers. This hub covers both. We approach it as citation, not ranking: clear answers, structured content, and claims backed by named experts and primary sources. That earns a quote from Google’s AI Overviews, ChatGPT, and Perplexity, and trust from readers. Human-authored, expert-led, AI-assisted.
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SEO & GEO
What Is the Content Beast? (And How on Earth Do You Feed It?)
You may or may not have heard of the content beast. What is this wily, hungry creature? Well, it’s large, insistent, and, quite frankly, insatiable. It demands to be fed…
SEO & GEO
Living with the Death of Google Reader (& How To Survive)
Google Reader is set to expire on Monday, July 1, 2013. For some, it will be a moment in history: others probably won’t know about it, and some just won’t…
SEO & GEO
How Google Penguin 2.0 Will Affect Website Content, & How To Recover From It
It's big, scary, and it's HERE: Google Penguin 2.0. Officially launched on May 22 and termed the “Webspam” update, this Google algorithm beast is dedicated to targeting anything considered “blackhat”…
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From the team that ships sourced, cited content for mid-market and Fortune 500 brands.
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Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.