SEO & GEO
SEO Copywriting 101: What’s the Big Deal About?
Are you a newbie Webmaster wondering why SEO copywriting is such a big deal? Let’s start by saying it is a really big deal because almighty Google keeps changing their…
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SEO & GEO
SEO earns visibility in search engines. GEO (generative engine optimization) earns citations inside AI answers. This hub covers both. We approach it as citation, not ranking: clear answers, structured content, and claims backed by named experts and primary sources. That earns a quote from Google’s AI Overviews, ChatGPT, and Perplexity, and trust from readers. Human-authored, expert-led, AI-assisted.
148 articles · updated weekly
SEO & GEO
SEO Copywriting: The Lean, Mean, Website-Traffic-Driving Machine
Website traffic is an extremely crucial element when it comes to SEO copywriting. It is no secret that the online business environment is highly competitive, hence the reason today’s smart…
SEO & GEO
The Top Techniques SEO Copywriters Use to Succeed
Successful SEO copywriters know that having a great headline is their very first conversion opportunity, even though they know that much of their headline display in Google is actually based…
SEO & GEO
SEO Copywriter: Why He Or She Is Your New Best Friend
This blog post is not one where you will be persuaded to hire an SEO copywriter—or else! Okay, it may seem like that, but really this blog post will cover…
SEO & GEO
Should You Outsource Copywriting? Why & How It Could Be Your Best Decision
This blog was originally written in 2013 and has been updated Spring 2019. For years, the word outsource has had an ugly ring to it in the SEO community. People used…
SEO & GEO
Copywriting For SEO: Your Secrets for Top Google Rankings
With offline marketing, all you have to do is add a cute girl in a bikini, and you have the attention of virtually everyone within a 100-foot radius of the billboard.…
SEO & GEO
Content Strategy Tips: 5 Crucial Tools A Smart SEO Writer Uses
Important to any content strategy are the catalysts that help build a great foundation. The list of tools we'll describe below are beneficial to any SEO writer for any part…
SEO & GEO
SEO Writing Fact or Fiction: Let’s Test Your Knowledge
So here we are, seasoned SEO experts and newbie writers that aren’t even sure of SEO’s meaning. What do we know about SEO writing and what do we think we…
SEO & GEO
Oh Man! Google Hit Me Again: The New Google Penguin 5 & The Spam-Filtering Algorithm
Forget the furry animals. Forget all that has to do with the word “fuzzy,” “animal,” or “cute” —all adjectives to describe the Google Panda and Penguin, names Google has given…
SEO & GEO
Google Hummingbird: The Most Significant Algorithm Update Since 2010?
Google Hummingbird: September 26, 2013 marked Google’s 15th birthday. To celebrate, Google announced a major algorithm update that would affect 90% of all searches, called Google Hummingbird. The cool part…
SEO & GEO
Should Copywriters Choose Between SEO Practices and Creativity?
Striving to comply with the virtually unpredictable changes of dynamic online environments, numerous copywriters have the distinct impression that their white-hat SEO (Search Engine Optimization) tactics are inevitably compromising the…
SEO & GEO
The Good, the Bad, and the Ugly of the New Google Keyword Planner
Starting an online marketing campaign without investing a significant amount of time and money in keyword research would be like installing a roof on a house without a solid foundation…
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