SEO & GEO
Will Sweden Put a Link Tax On Google?
If there is one thing the Internet is not, it is not devoid of news. Whether you’re Googling a specific story or perusing the latest updates, news is everywhere in…
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SEO & GEO
SEO earns visibility in search engines. GEO (generative engine optimization) earns citations inside AI answers. This hub covers both. We approach it as citation, not ranking: clear answers, structured content, and claims backed by named experts and primary sources. That earns a quote from Google’s AI Overviews, ChatGPT, and Perplexity, and trust from readers. Human-authored, expert-led, AI-assisted.
155 articles · updated weekly
SEO & GEO
Is Matt Cutts Leaving the Google Web Content Scene?
Anyone having basic knowledge of SEO and website development is familiar with the name of Matt Cutts. A digital “friend” slash ultimate horror to many webmasters, Cutts has been the…
SEO & GEO
Exploring Google’s Knowledge Box and Graph in Web Content
You’ve seen them in Google searches for a while now. You might not know exactly what they are, or you might be eyeing them hungrily, wanting to get your online…
SEO & GEO
Getting Ready for Next Year: What 2015 SEO Content Will Look Like
It’s that time of year again. Thanksgiving and Christmas turkeys are being prepped. New Year’s celebrations are being planned. SEO content predictions are being made. We published a 2014 Social…
SEO & GEO
7 Ways Content Can Get You High Content Rankings in SERPs
You’ve heard it repeated over and over, ad nauseum. It’s a cliched phrase. And yet, we’re going to say it again anyway (with enthusiasm!), because it’s true: Content is king.…
SEO & GEO
Google Pirate Hits the Web
Argh, me mateys! There be fewer torrents ahead! Who doesn’t love pirates? Google, and those of us who take pride in our creations from movies to music to content. We’re…
SEO & GEO
Why We Gained A Huge Google Penguin Jump & How You Can Too (Content Blueprint Inside)
Have you experienced big ranking changes? So have we. Apparently, one of the biggest updates to Google Penguin in over one year happened just a few weeks ago. (The last…
SEO & GEO
PubCon Vegas 2014 Speaker Talks about SEO as Content Marketing
PubCon is the top social media and optimization conference: it’s supported by the top businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and digital advertising…
SEO & GEO
Can Spammy Comments on Your Content Cause A Google Penalty?
You’re the king or queen of combating spam; you’ve worked hard to keep it off of your website and blog by following all of the white hat SEO tricks. You…
SEO & GEO
Google’s 27th Panda Update Hits SERPS: What It Means for Your Web Content
I covered Google’s crack down on spam with Panda 4.0 back in May, and now the search titan has struck again with yet another update (the 27th, to be exact)…
SEO & GEO
The Next Big Thing in SEO Content? Using Citations and Internal Linking
Citations and internal links are nothing new in the world of content or search engine optimization (SEO), but they are certainly starting to draw a lot more love and attention…
SEO & GEO
Will Google Use TV As A Web Content Ranking Signal?
No one can deny that our relationship with Google has been a love / hate one, sometimes bordering on a total hate / hate rapport—because sometimes it feels as if…
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Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.