SEO & GEO
Does Social Media Actually Have Any SEO Impact?
Social media is becoming more and more a necessary value instead of a commodity. But still, many people question its necessity and validity. Some think that it can work well…
Topic Hub
SEO & GEO
SEO earns visibility in search engines. GEO (generative engine optimization) earns citations inside AI answers. This hub covers both. We approach it as citation, not ranking: clear answers, structured content, and claims backed by named experts and primary sources. That earns a quote from Google’s AI Overviews, ChatGPT, and Perplexity, and trust from readers. Human-authored, expert-led, AI-assisted.
155 articles · updated weekly
SEO & GEO
The Great Content Roundup, Week 10: The Google Mobilegeddon Aftermath
4/21, yesterday, Mobilegeddon hit. It’s set to affect the web on a larger scale than most of the other updates Google has made. And we’re already 24 hours into the…
SEO & GEO
Should We Create Shorter Content For Google’s Mobile Update (Or Not)?
Today is the big day: Google’s mobile algorithm update is rolling out! Or, D-Day this week—for webmasters to have their sites up to par with accepted mobile optimization standards. Since…
SEO & GEO
11 Ways To Get Your Content Ready For Google’s Mobilegeddon
4/21. "Mobilegeddon." The biggest Google update since Panda and Penguin. There is a new Google update arriving on April 21, and this time around it is a large one that’s pretty…
SEO & GEO
The Great Content Roundup: Week 8, Ready For Google’s Updates?
Excuse the hiatus, folks – it’s been exactly 5 weeks since I wrote a Great Content Roundup! What exactly was I doing that was more important than the Great Content…
SEO & GEO
Is Google Ranking Your Content Based On Accuracy?
Google is always updating, with an algorithm change at least every few weeks. Now, in a move to help people find great, accurate content, Google is working on a content…
SEO & GEO
A Military Combat Writer Takes a Look at SEO
Dan, one of our full time writers, is the guest author of this blog. With degrees in communication and history, Dan has been a professional writer in the U.S. military…
SEO & GEO
How Content Has Changed The SEO Game Forever
Developing content has become the now method of getting readers from the Internet to your web pages. In the 90's, traffic was driven through keywords and although these could lead…
SEO & GEO
Four Predictions On The Future of G+ In 2015
There have been a number of conflicting reports surrounding G+ in 2015. A handful of writers claim that Google+ is seeing its last days as a valid product and that…
SEO & GEO
A Glance Back at 2014 & What’s Ahead For 2015 Web Content
The importance of online content has been growing at a fast pace over the past few years. Since 2011, when the first Panda hit down on bad content, website owners…
SEO & GEO
The Foundations of Researching Keywords For Your Content (Using SEMRush)
When Google pulled the plug on displaying the top keyword for websites in 2011, digital marketers were scrambling to find a solution to retrieve that priceless keyword data. The dreaded…
SEO & GEO
Why You Shouldn’t Be Doing Content for SEO Only
Wait just a second – isn’t content for SEO purposes? What does my odd title mean? Well, yes, content is great for SEO, and SEO is just one of several…
SEO & GEO service
Get a free GEO audit
From the team that ships sourced, cited content for mid-market and Fortune 500 brands.
Get a free GEO auditRecently published in SEO & GEO
Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.